Why Being 'Semi-Feral' is My Greatest Asset | Liza Knight, Mint Business Club
Join your host, Ashleigh King, as she welcomes Liza Knight, founder of Mint Business Club, tea enthusiast, and "semi-feral entrepreneur", for a conversation that is as refreshing as a well-brewed cup of Lapsang Souchong.With 22 years of experience as a tea merchant and a deep expertise in business coaching, Liza brings a uniquely grounded perspective on what it really takes to run a sustainable business without losing your soul. From her personal journey with late-diagnosed autism and ADHD to the radical act of "dating yourself" and setting unapologetic boundaries, Liza shares why the most profitable thing you can be is yourself.Ā Together, Ashleigh and Liza explore the "shame spiral," the power of hormones in business, and why sometimes, the most revolutionary thing you can do is be "inconvenient."Themes of this conversation:šµ The "Semi-Feral" PhilosophyĀ Why being fully yourself, without apology or sacrifice for others' comfort, is the key to both happiness and business success.šµ Beans, Spoons, and SparklesĀ Lizaās signature mixing-desk framework for checking in with your physical, mental, and emotional energy before tackling your to-do list.šµ Eradicating the "Shame Spiral"Ā How curiosity and iteration can help business owners move past failure without getting stuck under a duvet.šµ Neurodivergence & The MenopauseĀ The reality of late diagnosis for women and why "resource management" becomes critical when the brain you showed up with is struggling to cope.šµ Clear is KindĀ The importance of boundaries, clear communication, and why saying "no" actually makes the people around you feel safer.šµ Authentic Branding vs. Over-SharingĀ Finding the "forks" - the tiny, relatable moments that connect you to your audience without having to trauma-dump or sacrifice your privacy.This episode is for anyone navigating:The challenges of late-diagnosed neurodivergenceBurnout and the transition from startup to sustainabilityThe complexities of running a business while managing perimenopauseThe desire to build a business that is truly aligned with their valuesAnyone ready to stop "masking" and start thrivingLiza reminds us that you can only work with the brain you showed up with on the day, and that the ultimate mission is to "coalesce" all the threads of your life into one beautiful, cohesive weaving.Chapters00:00 The Skill of Sustainable Business vs. The Startup Sprint02:11 Introducing Mint Business Club and 22 Years of Tea05:03 Tea as Self-Medication: L-Theanine, Focus, and Mood10:24 Addressing "Misaligned Behaviors" and the Secondary Benefits of Scrolling14:46 Selling What They Want, Giving What They Need: The Ethics of Coaching17:15 The Vital Role of Supervision and Being Well-Resourced20:22 Coaching from the Scar, Not the Wound22:33 Personal Brand vs. Privacy: Finding Your "Fork"28:13 Menopause, Neurodivergence, and the "Brain You Showed Up With"31:57 Why "Feral" is a Boundary: Learn More and Do Better39:20 Escaping the Shame Spiral Through Iteration42:30 Beans, Spoons, and Sparkles: The Energy Mixing Desk46:14 One Word to Nurture Your Zest: CoalesceLinks & ResourcesVisit Mint Business Club:Ā mintbusinessclub.co.ukShop Tea Enthusiasts:Ā tea-enthusiasts.comFollow Liza on LinkedIn:Ā https://uk.linkedin.com/in/lizaknightRead "The Good Girl Deprogramming" by Michelle Minnikinhttps://www.amazon.co.uk/Good-Girl-Deprogramming-Unleash-Within-ebook/dp/B0CN41ND8MConnect with Your Host, Ashleigh King:Ā https://www.linkedin.com/in/ashleigh-elizabeth-king/This podcast was filmed at Flamingo Heights Podcast Studio. š¦©If you would like to record a podcast or have any questions about starting a podcast please write to: š [email protected]