Rocket Fuel: Youth Marketing

Bonjour! Hola! How are you doing today? Welcome to this episode of Rocket Fuel. A podcast that talks with interesting people who intersect that middle point between youth marketing and youth culture.Today we aren't just showing off our ability to Google how to say hello in two other languages. We are talking to two language experts who are at the forefront of getting young people to learn a second language from an early age in both the school and at home. We're having a chat with Francesca and Paolo Pini of Nubridge Publishing. They have two products. The first one is Language Angles. This is a programme and course of interactive curriculum-led lessons for primary school lessons. Developed by Francesca whilst she was a teacher herself. The second, a gamified app designed not just to be fun but to complement the lessons kids are learning at school, be that with the Language Angles structure or not. This app is called Glurbs and kids love it and adults are seeing their kids engaged in learning a second language with results.We talk to Paolo and Francesca Pini about why learning a second language is so important. How being a teacher really defined Language Angles and its ability to support teachers best. How Glurbs came to be and how it keeps kids engaged with positive screen time. And then, as we always do, we ask Paolo and Francesca Pini for their rocket fuel.———————Follow James @JamesErskine https://bsky.app/profile/jameserskine.bsky.socialFollow Rocket @WeAreRocketHQ instagram.com/wearerockethqFollow James on LinkedIn linkedin.com/in/jameserskine)Follow Rocket on LinkedIn https://www.linkedin.com/company/wearerocket/wearerocket.co.uk/Contact Paolo on LinkedIn https://www.linkedin.com/in/paolo-pini-8804602aa/Contact Franceca on LinkedIn https://www.linkedin.com/in/francesca-pini-3961a02b6/https://nubridgepublishing.com/Rocket Fuel is the industry podcast bought to you by Rocket Audio and the team at the award winning Rocket Youth & Parent Marketing ExpertsIt is Hosted and Produced by James ErskineProduced and Edited by Jake Aspey linkedin.com/in/jakeaspey/Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.

Magazines. Do you remember those? If you are like the majority of people you probably thought that they were majoritively over in society... that tiny bit of your local corner shop or supermarket you walk past and not even had a gander at. Well in the world of the children's market they are thriving! Children's magazines are filling that gap that the modern parent are screaming for!So we had a chat with Story House Egmont. More importantly we spoke with Jaime Smith who is the Creative Director at Story House Egmont. Jaime and James talk a bit about where Jaime got his start in the boom of gaming mags of the 90s early 00's and how the audience of magazines has or has not changed. We talk about giving children and also importantly parents back a "Me Time Moment", what that means and why magazines fill that gap. And we even talk about where magazines fit in to the world of making education fun for children of all ages. Then as we always do we ask Jaime Smith, Creative Director of Story House Egmont for his... Rocket fuel!If you know someone or your self want to be on the podcast reach out below. Or if you wanna know more about the what the Small Agency of The Year can do for you and your brand why not check us out on our socials and website! We would love to have a coffee with you!———————Follow James @JamesErskine https://bsky.app/profile/jameserskine.bsky.socialFollow Rocket @WeAreRocketHQ instagram.com/wearerockethqFollow James on LinkedIn linkedin.com/in/jameserskine)Follow Rocket on LinkedIn https://www.linkedin.com/company/wearerocket/wearerocket.co.uk/Contact Jaime on LinkedIn linkedin.com/in/jaimesmithcreativehttps://www.storyhouseegmont.co.uk/Rocket Fuel is the industry podcast bought to you by Rocket Audio and the team atthe award winning Rocket Youth & Parent Marketing ExpertsIt is Hosted and Produced by James ErskineProduced and Edited by Jake Aspey linkedin.com/in/jakeaspey/Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.

Money money money, must be funny, in the world of the fin-fluencer. Yes, Finfluencers (financial influencers) and their rise in the last 5 years has been a fascinating watch. It is a newer area of the influencer niche world growing in the mainstream fast and financial institutions have seen this and jumped on board. From banks to credit companies to money saving schemes they all now have influencer budget to try and convince the people like me and you to use their latest products and services. With this though comes its own challenges as regulations around money and financial services are hard to navigate let alone adding in the world of marketing regulations too.So this is where our guest comes in. Meet Sage Franch. She is the CEO of PromoComply a business that figured out a way to make this easier not just for the financial sector but also for the marketing sector too when it comes to each others regulations and making sure everyone is above board. So we talk to Sage about the world of fintech and finfluencer. What have been the challenges of past and what are the challenges of the future of the industry? How does PromoComply fit in this world and provide intelligent and thoughtful use of AI to the finical markets? and then we ask Sage Franch, CEO of PromoComply, for her, rocket fuel. And if you think you would be a great guest on the show or wanna get in touch with us about the work we do here at Rocket (we just won the International CMA for best small agency of the year 2024 award) then get in touch with us and drop us a line. [email protected]———————Follow James @JamesErskine (https://bsky.app/profile/jameserskine.bsky.social)Follow Rocket @WeAreRocketHQ (instagram.com/wearerockethq)Follow James on LinkedIn (linkedin.com/in/jameserskine)Follow Rocket on LinkedIn (https://www.linkedin.com/company/wearerocket)wearerocket.co.uk/Contact Sage on LinkedIn (linkedin.com/in/sagefranch)https://www.promocomply.com/Rocket Fuel is the industry podcast bought to you by Rocket Audio and the team at the award winning Rocket Youth & Parent Marketing ExpertIt is Hosted and Produced by James ErskineProduced and Edited by Jake Aspey (https://www.linkedin.com/in/jakeaspey/)Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.

Stand Up To Cancer is one of those charities you have probably heard of. If you are in the UK you would have seen their massive campaigns they do every year with Channel 4's programming schedule. And in the US you would have seen their massive campaigns integrating sports and celebrities from MLB all the way to Dolly Parton. But did you know that their is a world of philanthropic content creators who, through out the year, raise a absolutely massive amount of money for the cause.So we spoke with Andy who is the influencers & Gaming Community Director at Stand Up To Cancer. He also use to be a reality TV producer with credits such as Gordon Ramsay's Kitchen Nightmares. He gives us the lowdown on celebs vs creators. He lets us into the world of creators for good. He chats to us about the UpToUs campaign the yearly influencer charity drive every August and also a bit about his love for retro video games! Oh, and of course we ask Andy, for his, rocket fuel!And if you think you would be a great guest on the show or wanna get in touch with us about the work we do here at Rocket (we just won the International CMA for best small agency of the year 2024 award) then get in touch with us and drop us a line. [email protected]———————Follow James @JamesErskine (https://bsky.app/profile/jameserskine.bsky.social)Follow Rocket @WeAreRocketHQ (instagram.com/wearerockethq)Follow James on LinkedIn (linkedin.com/in/jameserskine)Follow Rocket on LinkedIn (https://www.linkedin.com/company/wearerocket)wearerocket.co.uk/Contact Andy on LinkedIn (https://www.linkedin.com/in/andysteig/)Stand Up To Cancer: https://standuptocancer.org/SU2C Creator Programs: https://su2cstreamteam.org/Up2Us Event Page: https://su2cstreamteam.org/up2us/Personal handle across platforms: @LoveRetroBTWRocket Fuel is the industry podcast bought to you by Rocket Audio and the team at the award winning Rocket Youth & Parent Marketing ExpertIt is Hosted and Produced by James ErskineProduced and Edited by Jake Aspey (https://www.linkedin.com/in/jakeaspey/)Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.

Going live in the days of television was a once in a year event. It was the thing that if you missed you were out of the loop of a cultural moment. These days going live is as easy as whipping out the super computer in your pocket and pressing a couple of buttons. So we went out and found an expert in the live streaming space, someone who has been live streaming on Twitch (the current market leader for live streaming content creators) before the platform was even called Twitch.We found Amor. He has a podcast called Crossing The Streams where he interviews other live stream content creators, big and small, and all in various niches that honestly we didn't know were even making this kind of content until we found him. We find out about Amor's history as a live streamer, we talk about his podcast and what he has learned along the way, we find out how brands get it wrong and get it right when it comes to working with these kind of creators, and, most importantly we ask Amor, for his, rocket fuel.And if you think you would be a great guest on the show or wanna get in touch with us about the work we do here at Rocket (we just won the International CMA for best small agency of the year 2024 award) then get in touch with us and drop us a line. [email protected]———————Follow James @JamesErskine (https://bsky.app/profile/jameserskine.bsky.social)Follow Rocket @WeAreRocketHQ (instagram.com/wearerockethq)Follow James on LinkedIn (linkedin.com/in/jameserskine)Follow Rocket on LinkedIn (https://www.linkedin.com/company/wearerocket)wearerocket.co.uk/Contact Amor on Twitch (twitch.tv/moreamor)And you can find his podcast Crossing The Streams on all good pod-catchers and YouTube (https://www.youtube.com/watch?v=XJw0df3EK9k&list=PLSGuPZ0MYKvd1O9TryAI_XnFBCr7r8-Yn)Rocket Fuel is the industry podcast bought to you by Rocket Audio and the team at the award winning Rocket Youth & Parent Marketing ExpertIt is Hosted and Produced by James ErskineProduced and Edited by Jake Aspey (https://www.linkedin.com/in/jakeaspey/)Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.