Rocket Fuel: Youth Marketing

What does it mean in the modern day to be a content creator? Well we have gone a long way from the idea of someone in their bedroom with camcorder and a ukulele... They are the future of entertainment empires and Brian Saviano a.k.a Bricks'o'Brian is not an exception to that. BrIan has been building his brand over the years and a community that follows which has evolved in to one of his brightest ideas known as the Pro Gamers Guide. A series of children's books to inspire kids who want to be the next influencer, professional gamer, streamer or content creator to do so, but to do so with the ideas of healthy work life balance and habits.

We talk to Brian about his 1st 2 self published books, his history of being a content creator and the healthy habits he has picked up along the way. We ramble around his plans for the future of the brand and where he wants to take it. Then as we always do we find out what Brian knows about youth audiences and of course we ask him for his rocket fuel.

(read in a historically inaccurate news seller of the victorian era) Hear all about it! Hear all about it! The Rocket Fuel podcast has Newsworks on show to talk about their latest research!

Yes that is right! We are back with the latest episode of Rocket Fuel. This month we have Heather Dansie join us for a chinwag about Newsworks and their latest research all about how young people engage with the news. It is super interesting and fascinating what they have found about the news habits of Gen Z. Do they engage with it? Do they go to traditional sources such as news sites or newspapers or are they seeking out alternative places? Do these alternative places serve the right news in the right way and responsibly? All of these questions and more are answered in this episode. With the way the world looks currently, news is very very important.

2 months in and aren't you so lucky to have 3 whole episodes of the best podcast about youth marketing, audience and culture! We do like to treat you. This episode is a special episode as today is Safer Internet Day. An international day to get together and spread the festive cheer about one of the most important things in modern history, the topic how we navigate and create a safe environment for young people on the internet. So who better to talk to than Rachel Barber Mack! She is works for Media Smart, Executive Director of Media Smart a non-profit education programme and who's mission is to ensure that every child aged 7 – 16, can confidently navigate the media they consume. It is funded by the advertising industry and it has a really important place in the ecosystem of making sure what children see they are set up with the tools to know what they are looking at.

So sit back.. crack on with those important emails... do the washing up... make sure you catch that change over on your commute and get caught up on all things internet safety and why its so important.

We love a trip out here at Rocket! Nothing better then having an excuse for a change of scenery and a coffee with clients old and new and talking shop. So thats why we LOVE The Toy Fair. This year we headed out to Olympia in West London to see what happening in the world of toys! This year we spoke with the amazing people at Precise TV all about the latest trends in marketing via gaming and their big investment. We speak with Wilton Bradley who own the brand you may know called Xootz about what makes them tick and what how they have found success in the last 12 months by switching up a strategy. EDX Education is someone we met at The Toy Fair 2025 who have a unique balanced approach to online and offline habits of children with a tactic of taking online play offline and a new IP relationship with The Hungry Caterpillar. Then at the end of the show we speak with Casdon, who are a company you may not recognise by name but you 100% know their products and we find out how they are expanding in to new markets for the 1st time in 80 years!

So join us on our excursion away from the desks, to the land of toys and games for a little bit and get nerdy with us about what it takes to get listeners like you to buy the toys that kids are gonna be begging for this year!

Hello!

How was your winter break?

We are back! Yes your favourite podcast about youth marketing, audience and culture has returned! We even have some good news for your 2025. We are gonna be in your feeds EVERY SINGLE MONTH! Yep at least 1 episode each month for the entire year of 2025. We will still be speaking to leaders and shakers in the youth marketing audience and culture spaces but we will also be doing some extra episodes like this one. This episode we decided what better way to kick 2025 in to gear and make you start thinking about what you should be doing to engage young people today than some 2025 predictions from the team here at Rocket! So we got the team to send in voice notes and to give us their hot takes and now they are in your ear holes creating a brain worm of thought.