Em and April - Talking Business, Social and Llamas

In episode 9 we sit down to chat with Tahlia Doidge-Lia about her Instagram Blog; Terra with Tahlia. We dive into Instagram strategy, Instagram aesthitics and creating a consistent and cohesive account and presence. Tahlia takes us through her decision to create her blog using Instagram and just how our attention spans on social media affected this decision.
We also unpack something that many business owners face, the fear of rejection and ‘Imposter Syndrome’. Tahlia discusses how she had found the courage to be vulnerable on her blog and why she thinks its so important to share challenging moments and times in her life rather than just a highlight reel of her life.

Bullet points of key topics & time stamps:

• Social Media Attention Span and Clicking Between Links 5:25
• Instagram Caption Layout 7:18
• Instagram Strategy and Aesthetic 9:05
• Instagram Branding 10:00
• Fear of Rejection and Imposter Syndrome 19:30
• Courage to be vulnerable 25:45

Resources mentioned in this Episode:

Introducing – Sally Williams – Intuitive Life Purpose Mentor

It is no wonder we picked this beautiful guest for episode number 7. The number 7 is a highly spiritual number that is associated with intuition, mysticism, inner wisdom, and a deep inward knowing.
In episode 7 we introduce you to the incredibly warm, loving, intelligent and spiritual ‘Life Purpose Mentor, Sally Williams.

Find a comfortable place, snuggle down and enjoy this longer episode as we chat with Sally about her transition from hair dressing to her life purpose mentor work she is now undertaking.
Sally now spends her time helping others to heal, get out of their own way and live a life of fulfillment and purpose.

For some, this work may seem ‘woo woo’, for others the connection they can build with themselves and others around them provides life changing results.

There is scope in this world to mix spirituality and business. So, sit back, pop your ear-pods in and learn from one of the best in this speciality.

As always, be sure to subscribe to our show and leave us a comment.

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In this episode Em & April discuss how you’ll be using social media and other marketing outlets and platforms to reach your customers, consumers and leads over the next 12 months to 2 years, embracing change (it’s inevitable online!) and why it’s so important to be active and present where you consumers spend their time.

Major platform changes, like the removal of likes, can have a massive impact of how you market and how you and your consumers interact with platforms and influential accounts.

The world of technology, how you market and the platforms you can market on are constantly changing and evolving, and the consumer goes with them, you need to be the early adopter, you need to keep moving with your consumer. Embrace the change and take on the learning challenge ahead and it will serve you and your business.
An interesting platform that has caught our eye via Gary Vee is: Text to Text communication platform, automated programming and communication in a consistent and authentic fashion with your consumer database via SMS. In the US, a brand-new start-up that has got Ashton Kutcher and Gary Vee excited is ‘Community’. This is just one platform that is connecting celebrities, influences, businesses and corporations with their ‘Tribe’.

As we move into 2020, we encourage you to start thinking about what you’re going to learn next! Is it Tik Tok, is it creating an excel spreadsheet with your consumers and leads details to get started on Text to Text? Or is it doing more (or your first!) Facebook lives, Instagram stories, or potentially whatever new internet craze happens upon us next cos... We can’t stay doing what we’ve been doing and expect to keep coasting along as the world evolves and changes at dramatic pace, especially online!

People of influence mentioned:
Grant Cardone
Gary Vee

The Em & April Tour - March 2020, Victoria, Australia

April Whiston is a certified small business coach and mentor. In this episode, we sit down with April and discover who April is, what makes her tick, and what drives her.

April is a woman who takes every opportunity to maximise life. As the Lead Coach and Mentor at Boss Lady Brain, she is also a multi-business owner, pod-caster, registered nurse, blogger, wife and mother. April is an accredited Meta Dynamics Practitioner, Certified Behaviour Consultant and is extremely experienced in business structure and refinement.

April is extremely passionate about helping and coach small business owners to become the best leaders they can be for themselves and their business.

In this episode, we discuss what a small business coach is, how they can help you and your business and HOW to find a small business coach that suits you and your needs.

Links mentioned in this podcast: