Once thought to be a feature and not a business, messaging apps have seen a meteoric rise to popularity over the past decade. There’s WeChat in China, KakaoTalk in South Korea, and now TelloTalk in Pakistan. Founded in 2017, TelloTalk has seen remarkable growth in recent years thanks to focusing on the unique needs of their local market, per CEO Shahbaz Ali Jamote.

“A key differentiator we’ve found for our company is to be highly localized. From supporting the various regional languages in Pakistan to surfacing all the local services and content, TelloTalk is purpose built for our specific market.” With that as a guiding principle, the company has grown to not only support peer-to-peer communication, but also business-to-consumer.