The OMG I'm Launching Podcast

In today's episode, we're diving deep into the world of business launches with the dynamic and insightful guest Kimberly Romano.

Kimberly brings her wealth of experience in modern marketing for luxury real estate professionals and brand photographers, emphasizing the significance of authenticity and community support.

Whether you're a business owner, a marketer, or a photographer looking to elevate your game, this episode is packed with invaluable insights and motivational stories.

So, get ready to be inspired and take notes as we embark on this journey of launching with authenticity and resilience!

Your Top 5 Key Takeaways

1. Strategic Planning: Preparing well in advance with clear program materials and goals enhances communication during the launch phase.
2. Authentic Engagement: Building trust and rapport with your audience through genuine interactions on social media, especially on platforms like Instagram, can significantly boost connection and interest in your offerings.
3. Adaptability: It is crucial to remain open to adjustments and changes during the launch process, especially when unexpected challenges arise, such as illness or unforeseen circumstances.
4. Mindset Matters: Maintaining a positive outlook and focusing on the bigger picture, rather than dwelling on setbacks or perceived failures, can help sustain motivation and determination throughout the launch journey.
5. Continuous Learning: Viewing each launch as an opportunity for growth and learning, rather than expecting immediate perfection or success, fosters resilience and long-term success in the launch process.

Want to connect with Kimberly?

In this episode, I talk to Denise Mazzola who is an experienced dog trainer and behavior specialist who runs her own business, Everything Dog, in New Hampshire. In 2020 she began to leverage digital technology, including Zoom calls and Facebook groups, to increase her reach. 

By joining Brandon Lucero's messaging course and working with Laura Neisner, Denise was able to successfully launch a webinar in October 2018, which had four registrations. Her latest webinar, held in October 2020, saw 2006 registrations and a 6% conversion rate, with 25 people purchasing the product. 

Denise's key takeaways for success include investing in herself, maintaining an open mindset, increasing the frequency of webinars, sending follow-up emails, and using visual elements to make her offer easier to understand. Overall, Denise advises that taking small, consistent steps toward success is usually more effective than drastic changes.

Key takeaways

• Lessons learned during the launch and how to respond to negative feedback
• The strategies she used for improving product messaging and increasing sales
• How overcoming self-doubt and obstacles leads to success
• The importance of alignment and being true to oneself
• Reflections on failed launches and determination to succeed

Nick has succeeded in transitioning from Broadway dancer and singer to director and choreographer and has taken over a theater for a year. His unique approach to storytelling and messaging stems from his early fascination with Grim fairy tales. 

Nick provides us with key insights on the importance of storytelling, risk-taking, and small steps of learning and growth in order to find fulfillment and happiness when it comes to launching a business. Storytelling is an essential marketing tool, and customers should be seen as the hero while the business should be the guide. He emphasizes the necessity of remaining authentic when relating a story and maintaining patience for lasting results. Additionally, he offers advice on how to stay in check and remain tenacious despite impediments in order to reach success.

Key takeaways:

• Focusing on learning and growth can lead to great accomplishments.
• Taking risks is necessary for finding fulfilment and happiness.
• Storytelling is essential for increasing credibility and establishing thought leadership.
• Customers should be the hero and the business should be the guide when creating a story.
• A business should focus on actual transactions rather than vanity metrics like likes and follows.

In this episode, I talk with Amie Baker about how financial decision-making can be difficult, but with the help of financial advisors and money mindset coaches, people can break through their limiting beliefs and take control of their finances. To do this, it is important to reframe our language, thoughts, and beliefs around money,  understanding our past programming and the messages that have been instilled in us from a young age while also looking for new opportunities each day and setting up an automated payment system. 

People often avoid taking risks due to the regret risk involved, but personal development can be key in creating the opportunity to take action. Knowing and understanding numbers can also be a great benefit in structuring finances and using money as a tool to achieve goals. Ultimately, people must take responsibility for their financial well-being and explore diverse narratives in order to deviate from traditional ones. By staying focused, recognizing and overcoming fear, and being proactive, financial freedom can be achieved.

Key takeaways...

• Financial decision-making can be difficult but can be helped with the help of financial advisors and money mindset coaches.
• Quick transformations in our lives can be realized through reframing language, thoughts, and beliefs regarding money.
• Success with money may be attained by staying mindful and present, questioning yourself, taking physical action, and setting up automated payment systems.

Successful businesses require more than simply emulating successful entrepreneurs, an understanding of the business equation is needed for success, and the importance of properly positioning a product with the right marketing message and launch plans

Taking risks and trying new things is best to grow the business, but mistakes should be taken as a learning opportunity, and reflecting on progress is important.

Key takeaways...

• Understanding the fundamentals of business, as well as the business equation, is essential for any business venture to become a success.
• Online businesses heavily focus on successful marketing and gaining customer attention through the right messaging and launch plans.
• It can be difficult to find professional help like an accountant or an attorney for online business owners.