Start Yours

In the world of TikTok, genuine content reigns supreme. Unlike other social media platforms, users often favor raw and engaging videos over highly edited and curated posts. This stark difference in content is what makes TikTok special, and gives creators a connection to their audience that would be hard to find anywhere else. Many businesses are thriving on TikTok and their posts are leading to ongoing sales. In this episode of Start Yours, Aleisha is joined by Oberlo TikTok master Neal Chauhan who shares a helpful update on how you can use TikTok to build your business. The biggest creators all started from the same place you did, and over time, we're able to amass an incredible following. Nothing happens overnight, but slow and steady growth can work miracles. To get you started, listen to the episode and take note of ten of Neal's favourite growth hacks to master TikTok.

In this episode of Start Yours, Aleisha speaks with Bryan Clayton, founder of GreenPal. Bryan built his lawn mowing business from the age of 16 to a $10M a year business before a successful exit. Then after a brief retirement, he decided there was more to do and decided to convert his experience and passion for business into a whole new company. Bryan went on to launch GreenPal, a $20M a year business that connects homeowners with local lawn care professionals. GreenPal has been called the "Uber for lawn care” by Entrepreneur magazine and has over 100,000 active users completing thousands of transactions per day. Bryan‘s interest and expertise are related to entrepreneurialism, small business growth, marketing and bootstrapping businesses from zero revenue to profitability and exit.

Taking the leap to start your own business can be exciting, scary and a new challenge for many budding entrepreneurs but how much money do you need to earn before you ditch your day job? How do we plan for success (while also embracing the possibility of failure?) and what a healthy risks when it comes to launching and sustaining a business?   In this episode of Start Yours, Alesha is joined by Certified Financial Planner, Fiona, aka The Millennial Money Woman, who shares her insights and tips about how you can plan for your financial future as an entrepreneur while still feeling spontaneous with your business choices and ensuring that you have a plan and a financial runway to help boost your chances of success and reducing financial and mental stress.

Kamil Sattar went from failing grades and working two retail jobs to making 7-figures with dropshipping. Now he runs a successful Youtube channel, Ecom King, where he helps aspiring entrepreneurs build successful e-commerce businesses. In this podcast, Kamil shares his expert advice for dropshipping on any budget. Whether you’ve got a few hundred dollars saved up, are bootstrapping it with no budget, or are ready to invest a few thousand dollars. Keep listening to learn how to find a marketing strategy that works for your budget, how many hours a day each strategy will take, and how to make sure you don’t waste your investment.

How do the stories that we tell in our advertising and marketing copy lead to sales?  Does putting pressure on our customers by making them feel like they must buy now, actually work against our success? How do we create a brand that has integrity and is profitable?  On this episode of Start Yours, Aleisha speaks with marketing expert Amie Finlayson, an online business strategist and host of the Good Authority Podcast. Amie shares her thoughts on growing an online business that doesn't have to compromise your values or manipulate your audience and how to structure your business in a feel-good way with the tools to make your marketing ethical, effortless and effective.