<description>&lt;p&gt;Abercrombie &amp;amp; Fitch was once known as the dimly lit store with its signature scent, which eventually lost touch with its college-age audience. However, under the guidance of a new CEO the brand has undergone a remarkable transformation.&lt;/p&gt;&lt;br&gt;&lt;p&gt;In this episode, A&amp;amp;F’s Chief Product Officer, Corey Robinson, joins Grace Hill for a deep dive into the strategy behind the critical shift from telling customers what to buy, to listening to what they actually want.&amp;nbsp;&lt;/p&gt;&lt;br&gt;&lt;p&gt;Corey explains what it means to be truly customer-centric, how they created product offerings that no longer relied on the infamous moose logo, and how they’ve completely overhauled both the brand image &lt;em&gt;and&lt;/em&gt; the business.&amp;nbsp;&lt;/p&gt;&lt;br&gt;&lt;p&gt;For more insights, head to our resource section on &lt;a href="http://edited.com" rel="noopener noreferrer" target="_blank"&gt;edited.com&lt;/a&gt;&lt;/p&gt;&lt;br /&gt;&lt;hr&gt;&lt;p style='color:grey; font-size:0.75em;'&gt; Hosted on Acast. See &lt;a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'&gt;acast.com/privacy&lt;/a&gt; for more information.&lt;/p&gt;</description>

Abercrombie &amp; Fitch was once known as the dimly lit store with its signature scent, which eventually lost touch with its college-age audience. However, under the guidance of a new CEO the brand has undergone a remarkable transformation. In this episode, A&amp;F’s Chief Product Officer, Corey Robinson, joins Grace Hill for a deep dive into the strategy behind the critical shift from telling customers what to buy, to listening to what they actually want.&nbsp; Corey explains what it means to be truly customer-centric, how they created product offerings that no longer relied on the infamous moose logo, and how they’ve completely overhauled both the brand image and the business.&nbsp; For more insights, head to our resource section on <a href="http://edited.com" rel="noopener noreferrer" target="_blank">edited.com</a> <hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

Inside Retail

The Abercrombie Revival: A Masterclass in Brand Reinvention

The Abercrombie Revival: A Masterclass in Brand Reinvention

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