<p>Have you ever wondered about the impact of “return-to-store” on a retail store or its staff? Or, wondered how store staff feel when the head office descends on their store? As retail head offices devise ways to get customers back in-store, they often ignore the people who actually know customers best: the frontline staff who interact with them day in and day out.</p><br><p>In this eye-opening episode, Grace Hill sits down with Timothy and Jasmine, co-hosts of the chart-topping podcast, The Shop Flaw.&nbsp; As retail store experts, they reveal the shocking reality of the relationships between the head office and store staff, and discuss why so many HQ initiatives miss the mark.</p><br><p>Discover why so many brands misunderstand their core customers, and hear how brands can tap into illuminating insights about who <em>actually</em> drives sales by listening to the experts on the ground – their in-store teams.&nbsp;&nbsp;</p><br><p>For more insights, head to our resource section on <a href="http://edited.com" rel="noopener noreferrer" target="_blank">edited.com</a></p><p><br></p><br /><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

Inside Retail

EDITED

The Shocking Reality of Return-to-Store with The Shop Flaw

NOV 12, 202450 MIN
Inside Retail

The Shocking Reality of Return-to-Store with The Shop Flaw

NOV 12, 202450 MIN

Description

<p>Have you ever wondered about the impact of “return-to-store” on a retail store or its staff? Or, wondered how store staff feel when the head office descends on their store? As retail head offices devise ways to get customers back in-store, they often ignore the people who actually know customers best: the frontline staff who interact with them day in and day out.</p><br><p>In this eye-opening episode, Grace Hill sits down with Timothy and Jasmine, co-hosts of the chart-topping podcast, The Shop Flaw.&nbsp; As retail store experts, they reveal the shocking reality of the relationships between the head office and store staff, and discuss why so many HQ initiatives miss the mark.</p><br><p>Discover why so many brands misunderstand their core customers, and hear how brands can tap into illuminating insights about who <em>actually</em> drives sales by listening to the experts on the ground – their in-store teams.&nbsp;&nbsp;</p><br><p>For more insights, head to our resource section on <a href="http://edited.com" rel="noopener noreferrer" target="_blank">edited.com</a></p><p><br></p><br /><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>