<description>&lt;p&gt;Thanks to social media, new trends are emerging on a daily basis – so how do you avoid falling into the trap of looking like everyone else?&amp;nbsp;&lt;/p&gt;&lt;br&gt;&lt;p&gt;This week, Grace Hill sits down with foresight researcher and strategist Elodie Marteu to unpack why she claims trends are bu*!$h*&amp;amp;!&amp;nbsp;&lt;/p&gt;&lt;br&gt;&lt;p&gt;Elodie explains the difference between trends and fads, methods brands can employ to maintain uniqueness, and why micro trends might be fuelling a Gen Z identity crisis.&amp;nbsp;&lt;/p&gt;&lt;br&gt;&lt;p&gt;For more insights, head to our resource section on &lt;a href="http://edited.com" rel="noopener noreferrer" target="_blank"&gt;edited.com&lt;/a&gt;&lt;/p&gt;&lt;br /&gt;&lt;hr&gt;&lt;p style='color:grey; font-size:0.75em;'&gt; Hosted on Acast. See &lt;a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'&gt;acast.com/privacy&lt;/a&gt; for more information.&lt;/p&gt;</description>

Thanks to social media, new trends are emerging on a daily basis – so how do you avoid falling into the trap of looking like everyone else?&nbsp; This week, Grace Hill sits down with foresight researcher and strategist Elodie Marteu to unpack why she claims trends are bu*!$h*&amp;!&nbsp; Elodie explains the difference between trends and fads, methods brands can employ to maintain uniqueness, and why micro trends might be fuelling a Gen Z identity crisis.&nbsp; For more insights, head to our resource section on <a href="http://edited.com" rel="noopener noreferrer" target="_blank">edited.com</a> <hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

Inside Retail

Trends vs Fads: How to Stop Looking Like Everyone Else

Trends vs Fads: How to Stop Looking Like Everyone Else

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