<p>The world of digital fundraising has grown considerably since 2020, with three in five donations now being made online. It has become so normalised, in fact, that you might expect us to be able to drive donations online by rote. </p><p>But the world of digital technology changes all the time and donor behaviour evolves – fundraising strategies must evolve with them in order to provide seamless supporter experiences.  </p><p>In this podcast, we explore some of the upcoming fundraising trends that we believe will shape 2026, from revitalising the sector’s storytelling to improving the way we use data.  </p><p><strong>Resources:</strong></p><ul><li><a href="https://pir.org/for-orgs/learning-center/" target="_blank" rel="ugc noopener noreferrer">.ORG Learning Center</a> </li><li><a href="https://pir.org/for-orgs/learning-center/resources/four-ways-nonprofits-can-keep-their-community-engaged/" target="_blank" rel="ugc noopener noreferrer">PIR - Four ways nonprofits can keep their community engaged</a></li><li><a href="https://charitydigital.org.uk/topics/digital-fundraising-trends-for-2026-12441" target="_blank" rel="ugc noopener noreferrer">Digital fundraising trends article</a> </li><li><a href="https://charitydigital.org.uk/topics/artificial-intelligence--responsible-use-for-charities-11818" rel="ugc noopener noreferrer" target="_blank">Artificial Intelligence: Responsible use for charities</a></li><li><a href="https://charitydigital.org.uk/dfs-2025/dfs-2025" rel="ugc noopener noreferrer" target="_blank">⁠2025 Digital Fundraising Summit⁠</a> </li><li><a href="https://bit.ly/3KVg5ri" target="_blank" rel="ugc noopener noreferrer">Mind the Engagement Gap report</a> </li><li><a href="https://charitydigitalskills.co.uk/" target="_blank" rel="ugc noopener noreferrer">Charity Digital Skills report</a> </li></ul><ul><p><br /></p><p><br /></p><p><a href="https://www.mind.org.uk/workplace/my-mental-health-at-work/" target="_blank" rel="ugc noopener noreferrer">Mind – Workplace wellbeing resources</a> </p></ul><p></p><p></p>