In this episode, Luke speaks with GUNNAR Optiks CEO Joe Croft about the company’s two decades in gaming, their collaborations with top studios, and how gaming eyewear is evolving. Joe shares insight into their upcoming Fallout: New Vegas “Lucky 38” collaboration, the brand-new Visor uni-lens shield arriving in 2026, and which major IPs GUNNAR is already in talks with — including Halo, Gears, Doom, DC, and Marvel. We also discuss how gaming partnerships actually happen, the surprising role 50 Cent played in connecting GUNNAR to Infinity Ward, and why eyewear matters more than most players realize. Support XEP on Patreon Follow Us: BlueSky: @InsipidGhost BlueSky: @CaptLogun Contact: Keelhauled: A Sea of Thieves Podcast Review the Show: Please consider leaving a review on  a review on iTunes or Spotify — it’s the best way to support the show. Thank you!