When Scott Satory started his industrial roofing company 17 years ago with $10,000 and no capital for medical benefits, he made a decision. He'd pay people fairly, give them holidays and vacation from day one, and treat them like human beings. He figured he'd see how that worked out. It worked out. Debt-free. Multimillion dollars. 17 and a half years later. His wife Dr. Colleen Saringer spent that same stretch inside corporate America, consulting companies on workplace mental health and watching them not do it. In 2023 she left to keynote construction companies directly, because construction has one of the highest suicide rates of any industry. More suicides than on-site injuries. And the number is underreported. Together they keynote on what it looks like to build a business and a life in construction without it killing you. Literally. Quick note about Upcoming Events 🏗️ Advancing Construction Leadership | April 28–29, Dallas TX | Safety as a catalyst, not a checkbox. Use code BUILDPERSPECTIVES10 for 10% off → advancing-construction-safety-leadership.com Tim and Carolina caught up with Colleen and Scott on a sunny afternoon at Monday Night Brewing in Atlanta — and what started as a conversation about running a construction family became something harder to shake than that. Colleen's father nearly took his life when she was 13. Scott's two brothers both had heart attacks before 52. Scott is 52 and fine. He has a theory about why. They get into: the coffee pot at 11:30pm that almost broke things, why kindness is a risk management strategy backed by actual research, what survivor accounts say people needed in their darkest moments, why small contractors can't buy loyalty but can absolutely earn it, and what building product manufacturers keep getting wrong when they go quiet on a sub. One line from the research Colleen cites: people who had considered ending their life said, "I just need someone to see me today." A smile. A good morning. Knowing the dumpster driver's name. That's the episode. Find Colleen at colleensaringer.com and on LinkedIn. Connect with Scott the same way. Brought to you by ProjectFluent and the Advancing Construction event series from Hanson Wade.