Statistics on content marketing from <a href="https://contentmarketinginstitute.com/wp-content/uploads/2016/09/2017_B2B_Research_FINAL.pdf">https://contentmarketinginstitute.com/wp-content/uploads/2016/09/2017_B2B_Research_FINAL.pdf </a>and <a href="https://kapost.com/b/content-marketing-stats/">https://kapost.com/b/content-marketing-stats/</a>For more tips, tools and inspiration, visit <a href="https://www.jutecreative.com/" target="_blank">www.jutecreative.com</a>.

<description>
 &lt;p&gt;Statistics on content marketing from &lt;a href="https://contentmarketinginstitute.com/wp-content/uploads/2016/09/2017_B2B_Research_FINAL.pdf"&gt;https://contentmarketinginstitute.com/wp-content/uploads/2016/09/2017_B2B_Research_FINAL.pdf &lt;/a&gt;&lt;/p&gt;&lt;p&gt;and &lt;a href="https://kapost.com/b/content-marketing-stats/"&gt;https://kapost.com/b/content-marketing-stats/&lt;/a&gt;&lt;/p&gt;&lt;p&gt;For more tips, tools and inspiration, visit &lt;a href="https://www.jutecreative.com/" target="_blank"&gt;www.jutecreative.com&lt;/a&gt;.&lt;/p&gt;

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Agency owner Kari Olivier of Jute Creative and digital strategist Jeremy Solly sat down for a short conversation about evergreen content, but wound up in a tactical discussion about the beast that is content marketing. In this first of three mini-episodes, Kari and Jeremy shed light on common issues holding marketers back from success with their content strategy.  

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Content Strategy: Working or Just Work?

Content Strategy: Working or Just Work?

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