Embracing Mental Toughness and Endurance In this episode of the Industrial Advisors podcast, recorded live at IMC in Indianapolis, Matt and Bill discuss the remarkable achievements of endurance athletes, focusing on keynote speaker 'Iron Cowboy,' who completed 101 consecutive full Ironman triathlons. They explore the mindset required for such feats, emphasizing the importance of mental toughness and a positive outlook. The episode also examines how endurance activities correlate with the competitive nature of brokerage. The hosts reflect on personal experiences with marathons and triathlons, highlighting the human capacity to push beyond perceived limits. 00:00 Introduction to Achieving Greatness 00:28 Welcome to the Industrial Advisors Podcast 00:30 Endurance Athletes and the Iron Cowboy 01:42 Criticism and Resilience 02:54 Personal Endurance Stories 04:51 The Power of the Human Mind 05:22 Focus on What You Can Control 05:44 Conclusion and Motivation