Andrea Sullivan is the CEO of vYve by Vayner, a leadership and business acceleration venture within VaynerX that helps high-performing entrepreneurs and intrapreneurs unlock their next level of growth. Drawing on her experience as a former CMO of VaynerX and Interbrand, a professor at the School of Visual Arts, and a longtime advisor to Fortune 500 leaders, she blends heart, strategy, and human transformation in her work. In this episode, Andrea shares her journey from a Wisconsin farm stand to global brand leadership, the career pivots that shaped her path, and why authenticity, storytelling, and community are essential for modern leaders.
Segment highlights
~2:00 Andrea's career arc (including selling vegetables and being Midwestern)
~8:50 Career pivot to branding
~12:56 Takeaways about tenure
~17:54 About the new role at Vyve by Vanyner
~24:33 Balancing, doing everything
~26:33 Differentiating yourself (without B.S.)
~29:24 Thank you notes (James___?)
~31:50 Top Picks
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Breaking into the professional world isn’t easy especially in today’s job market. For Ada Stout, a summer marketing intern at Prophet the path from campus to industry has been shaped by persistence, curiosity, and a willingness to learn by doing.In this episode, Ada shares the realities of the internship search, the lessons she’s gained through hands-on experience, and why mentorship matters more than ever. She also offers a candid Gen-Z perspective on navigating rejection, building connections, and the practices that help young professionals rise.
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Greg P. Liccardi is the Vice President of Sponsorships and Partner Programs at the Association of National Advertisers (ANA), where he connects leading brands with innovative marketing solutions. Known for his collaborative spirit, he helps brands drive engagement across the full marketing funnel as well as in his latest book, The Holy Grail of Marketing. Greg also teaches Integrated Marketing Communications as an Adjunct Professor at Fordham and Seton Hall Universities. In this episode, he joins us to explore how marketing and sales work together and the essential skills professionals need to grow in both.
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Josh Boaz (host)
Mat Zucker (host)
Greg Licciardi (guest)