<p><strong>Feeling stuck or off your game? Find out where your focus and drive are leaking. Get your High Value Man Score👉 https://highvaluemanproject.com/score</strong></p><p>Most men spend years trying to prove something.</p><p>To their boss. To their family. To themselves.</p><p>They join the army. They build the business. They push harder. Work longer. Take on more.</p><p>And somewhere in all of that striving, they never stop to ask the one question that changes everything.</p><p><em>Whose mission am I actually living?</em></p><p>In this episode of The Jonnie Jensen Show, Jonnie sits down with Ben Price — ex-military intelligence, embedded with special forces in Afghanistan and Iraq, gym owner, business builder, father to two boys and now an elite coach for high-performance men who on the outside appear to have it all, but are quietly losing a war inside their own heads.</p><p>Ben&#39;s story is a proper one. Battle fields. Divorce. Business collapse. Identity crisis. The lot. And he came out the other side with a framework for men that is grounded, battle-tested, and genuinely works.</p><p>They go deep on initiation, purpose, identity, the archetypes of masculinity, and what it actually takes to become the man you&#39;re capable of being.</p><p><strong>WHY THIS MATTERS</strong></p><p>We have lost initiation for men.</p><p>For thousands of years, boys were guided into manhood. Elders showed them what it meant to be a man. How to lead. How to handle pressure. How to show up in a relationship. How to face fear.</p><p>That&#39;s gone.</p><p>In its place, there&#39;s Netflix. Porn. Gambling. Infinite scroll. And a culture that is exceptionally good at getting men&#39;s attention and selling them things — while quietly keeping them numb, distracted, and purposeless.</p><p>The result? Men who are unconsciously seeking initiation without knowing that&#39;s what they&#39;re doing. </p><p>Running Ironmans, building businesses, signing up for the army — not because they have a clear mission, but because somewhere deep down they&#39;re hoping that <em>this</em> will be the thing that finally tells them who they are.</p><p>It rarely is.</p><p>This conversation is about what happens when a man stops unconsciously searching and starts consciously choosing. When he figures out his actual mission. And builds his life around that instead of everyone else&#39;s version of it.</p><p>As Ben puts it: <em>&quot;You&#39;re not broken. You&#39;ve just never been taught how to operate as a man.&quot;</em></p><p><strong>HIGH VALUE MOMENTS</strong></p><ul><li>00:00 Introduction to Ben Price&#39;s Journey</li><li>03:21 Transitioning from Soldier to Civilian Life</li><li>06:33 Navigating Relationships and Divorce</li><li>09:14 The Impact of Personal Development on Relationships</li><li>12:05 The Journey into Entrepreneurship</li><li>14:41 Understanding Purpose and Indoctrination</li><li>17:39 The Modern Challenges Facing Men</li><li>20:34 The Role of Initiation in Masculinity</li><li>23:12 Building a Business Amidst Adversity</li><li>28:51 Navigating Challenges and Learning to Sell</li><li>33:35 The Importance of Coaching and Personal Growth</li><li>38:24 Awakening to Authenticity and Self-Discovery</li><li>42:19 Transitioning to Coaching and Helping Others</li><li>47:30 The Kingmaker Process: Guiding Men Through Archetypes</li><li>53:59 Encouragement for Men in Turbulent Times</li></ul><p><strong>CONNECT WITH BEN</strong></p><p>Website: <a href="https://coachbenprice.com" target="_blank" rel="noopener noreferer">https://coachbenprice.com</a>Book: <em>Conversations of a Suicide Bomber</em> — available free at his website</p><p><strong>SHARE THIS WITH OTHER MEN WHO </strong></p><p>The whole purpose of the High Value Man Project is to see modern dads thrive. The best way you can help this mission is to share this episode with a man who needs to hear it, leave a review, and subscribe so you never miss an episode.</p><p><a href="⁠https://highvaluemanproject.com/podcast⁠" target="_blank" rel="noopener noreferer">⁠https://highvaluemanproject.com/podcast⁠</a></p><p><strong>JOIN THE HIGH VALUE MAN PROJECT</strong></p><p>If you&#39;re a man who feels flat, stuck, or slightly disconnected from your edge — start here.</p><p>Inside the free Basecamp level of the High Value Man Project you&#39;ll find the FIRE Tracker, the High Value Man Creed, weekly challenges, and a community of men who are doing the work.</p><p><strong>👉 </strong><a href="⁠https://highvaluemanproject.com/group" target="_blank" rel="noopener noreferer">⁠https://highvaluemanproject.com/group</a></p><p><strong>BOOK A FOCUS CALL (1-on-1 with Jonnie)</strong></p><p>If you&#39;re ready to stop drifting and start leading — book a free Focus Call.</p><p><strong>👉 </strong><a href="⁠https://highvaluemanproject.com/turbocall" target="_blank" rel="noopener noreferer">⁠https://highvaluemanproject.com/turbocall</a></p>