Marina is a doctor of Chinese medicine and acupuncture. She opened her office in Encinitas four months ago. She's grateful for the transformation it's given her. She's making enough to cover her costs, and her clients are referring even more clients.   01:42 Challenge: I still don't feel solid, stable, secure. I would like to create safety, but I know it takes time. I need to trust the process. I tend to be harsh on myself.  02:52 Brad: The feeling doesn't go away, there will always be swings, but you will get better at dealing with it. Life is inherently unstable, it's about your ability to cope with that.  03:15 Question: What does security and safety look like for you?  03:20 Marina: I want to be booked a month in advance. At this moment, people come, but it's unstable.  03:42 Question: What can you do to ensure you have more bookings?  03:51 Marina: I just realized that I need help. I've been feeling alone in this process. I'm doing it all myself. I don't have any support, and I'm starting to feel like I'm losing my creative vision.  04:18 Marina: I recognize that I cannot have a business coach because I have a lot of resistance to that. But I need help. So I'm trying to find the right solution, for me. 04:46 Marina: I need someone to keep me in check, to give me homework to do. 04:48 Brad: You said you're resisting getting a business coach, and you want to hire somebody from the Phillipines to market your local businesses. Can you walk us through some of these decisions?  05:05 Marina: All my marketing can be done from anywhere. 05:05 Brad: Theoretically. It doesn't mean people are good at it. It just means it's cheaper. 05:09 Question: What's the resistance around hiring a business coach?  05:12 Marina: It's ego. That I know better. 05:18 You gotta laugh at that, because we all do it, right? 05:23 Marina: I just know that I'm going to be resistant the whole time. So I do need a different approach.  05:29 I would challenge you on that.  05:32 Question: How long has this been an issue? 05:34 Marina: Since I was a child.  05:38 Question: How long have you not had a booked calendar?  05:42 Marina: I just opened in February, so it's been on and off for four months.  05:48 Brad: I just want to acknowledge that you were so scared to even make the investment originally. Now you're at a different level. You can pay your rent. But you want more. So why not double or triple down what you're already doing, then from that space of clarity - my intuition is that when you get to that place you'll find something wrong, too, but, for now, while you're here in this place, to get to that place double or triple down on your investment and energy. What you're doing seems to be working. 06:43 Marina: I'm considering taking a business loan, so I can go the next level in my marketing. But I don't have a clear vision on what that looks like. 06:50 Brad: Are you profitable right now? 06:52 Marina: I'm covering my costs and personal costs. I'm not saving anything. 07:08 Brad: So you're breaking even. How many business owners took years to get to break-even, let alone profitable? I know did. I burnt cash like crazy at first, because I didn't know what the hell I was doing. So, congratulations!  07:45 I heard something about you wanting to book people out a month in advance. Are you doing anything to make that happen now?    07:52 Marina: Yes, I sell packages. I recently increased my prices again. And it's been good, people still buy it.  08:02 But what about telling people to book a month in advance? Like, I'm booked out for the next month; start there. The first restaurant I opened in Napa, we told people we were fully booked for the first two weeks we were open. We were not fully booked. But it built a want and need to get in there. Then we couldn't even handle the demand.  08:28 Brad: Yeah, create scarcity. 08:29 It might take a month or so to build that momentum, but if you make it seem like you're so busy that you can't book somebody, people will want in.  08:42 Brad: Provided you actually deliver. If they had shown up to your restaurant, and nobody's there -  08:54 Brad: But the way you did it actually worked, because you knew you had a great product. People did show up. 09:00 Even if we're really good and we think we know what we're doing, there are blind spots that we have that other people can see. That's what a good business coach does, is helps you see your blind spots, helps you work through them, and holds you accountable. I think it's the accountability more than anything, is having somebody to report to.  09:15 You know probably 5-7 things that you need to do that you're probably not doing. It's true for all of us. The benefit of having a coach is having somebody that you're realistically rely on.  09:45 It's about accountability and it's about you doing things that you know you need to do. You can't do that for yourself. We're all incapable of hold ourselves to the standard that we really should be.  09:57 Brad: And our best thinking has only gotten us where we are. It won't get us were we want to go.  10:14 Marina: My whole life I've been disciplined. I don't understand why I'm not disciplined at this moment.  10:24 Marina: I should be strong. I should know what I'm doing. There's a resistance.    Three key points:  <ol> <li>Your best thinking has only gotten you where you are. It won't get you where you want to be. </li> <li>A coach will hold you accountable. </li> <li>Create scarcity. If you want people to book a month out, tell them they have to.</li> </ol>

<description>&lt;p&gt;&lt;span style="font-weight: 400;"&gt;Marina is a doctor of Chinese medicine and acupuncture. She opened her office in Encinitas four months ago. She's grateful for the transformation it's given her. She's making enough to cover her costs, and her clients are referring even more clients.&lt;/span&gt;&lt;/p&gt; &lt;p&gt; &lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;01:42 Challenge: I still don't feel solid, stable, secure. I would like to create safety, but I know it takes time. I need to trust the process. I tend to be harsh on myself. &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;02:52 Brad: The feeling doesn't go away, there will always be swings, but you will get better at dealing with it. Life is inherently unstable, it's about your ability to cope with that. &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;03:15 Question: What does security and safety look like for you? &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;03:20 Marina: I want to be booked a month in advance. At this moment, people come, but it's unstable. &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;03:42 Question: What can you do to ensure you have more bookings? &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;03:51 Marina: I just realized that I need help. I've been feeling alone in this process. I'm doing it all myself. I don't have any support, and I'm starting to feel like I'm losing my creative vision. &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;04:18 Marina: I recognize that I cannot have a business coach because I have a lot of resistance to that. But I need help. So I'm trying to find the right solution, for me.&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;04:46 Marina: I need someone to keep me in check, to give me homework to do.&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;04:48 Brad: You said you're resisting getting a business coach, and you want to hire somebody from the Phillipines to market your local businesses. Can you walk us through some of these decisions? &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;05:05 Marina: All my marketing can be done from anywhere.&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;05:05 Brad: Theoretically. It doesn't mean people are good at it. It just means it's cheaper.&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;05:09 Question: What's the resistance around hiring a business coach? &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;05:12 Marina: It's ego. That I know better.&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;05:18 You gotta laugh at that, because we all do it, right?&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;05:23 Marina: I just know that I'm going to be resistant the whole time. So I do need a different approach. &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;05:29 I would challenge you on that. &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;05:32 Question: How long has this been an issue?&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;05:34 Marina: Since I was a child. &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;05:38 Question: How long have you not had a booked calendar? &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;05:42 Marina: I just opened in February, so it's been on and off for four months. &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;05:48 Brad: I just want to acknowledge that you were so scared to even make the investment originally. Now you're at a different level. You can pay your rent. But you want more. So why not double or triple down what you're already doing, then from that space of clarity - my intuition is that when you get to that place you'll find something wrong, too, but, for now, while you're here in this place, to get to that place double or triple down on your investment and energy. What you're doing seems to be working.&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;06:43 Marina: I'm considering taking a business loan, so I can go the next level in my marketing. But I don't have a clear vision on what that looks like.&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;06:50 Brad: Are you profitable right now?&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;06:52 Marina: I'm covering my costs and personal costs. I'm not saving anything.&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;07:08 Brad: So you're breaking even. How many business owners took years to get to break-even, let alone profitable? I know did. I burnt cash like crazy at first, because I didn't know what the hell I was doing. So, congratulations! &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;07:45 I heard something about you wanting to book people out a month in advance. Are you doing anything to make that happen now? &lt;/span&gt;&lt;/p&gt; &lt;p&gt; &lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;07:52 Marina: Yes, I sell packages. I recently increased my prices again. And it's been good, people still buy it. &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;08:02 But what about telling people to book a month in advance? Like, I'm booked out for the next month; start there. The first restaurant I opened in Napa, we told people we were fully booked for the first two weeks we were open. We were not fully booked. But it built a want and need to get in there. Then we couldn't even handle the demand. &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;08:28 Brad: Yeah, create scarcity.&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;08:29 It might take a month or so to build that momentum, but if you make it seem like you're so busy that you can't book somebody, people will want in. &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;08:42 Brad: Provided you actually deliver. If they had shown up to your restaurant, and nobody's there - &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;08:54 Brad: But the way you did it actually worked, because you knew you had a great product. People did show up.&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;09:00 Even if we're really good and we think we know what we're doing, there are blind spots that we have that other people can see. That's what a good business coach does, is helps you see your blind spots, helps you work through them, and holds you accountable. I think it's the accountability more than anything, is having somebody to report to. &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;09:15 You know probably 5-7 things that you need to do that you're probably not doing. It's true for all of us. The benefit of having a coach is having somebody that you're realistically rely on. &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;09:45 It's about accountability and it's about you doing things that you know you need to do. You can't do that for yourself. We're all incapable of hold ourselves to the standard that we really should be. &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;09:57 Brad: And our best thinking has only gotten us where we are. It won't get us were we want to go. &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;10:14 Marina: My whole life I've been disciplined. I don't understand why I'm not disciplined at this moment. &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;10:24 Marina: I should be strong. I should know what I'm doing. There's a resistance. &lt;/span&gt;&lt;/p&gt; &lt;p&gt; &lt;/p&gt; &lt;p&gt;&lt;strong&gt;Three key points: &lt;/strong&gt;&lt;/p&gt; &lt;ol&gt; &lt;li&gt;&lt;span style="font-weight: 400;"&gt;Your best thinking has only gotten you where you are. It won't get you where you want to be. &lt;/span&gt;&lt;/li&gt; &lt;li&gt;&lt;span style="font-weight: 400;"&gt;A coach will hold you accountable. &lt;/span&gt;&lt;/li&gt; &lt;li&gt;&lt;span style="font-weight: 400;"&gt;Create scarcity. If you want people to book a month out, tell them they have to.&lt;/span&gt;&lt;/li&gt; &lt;/ol&gt;</description>

Marina is a doctor of Chinese medicine and acupuncture. She opened her office in Encinitas four months ago. She's grateful for the transformation it's given her. She's making enough to cover her costs, and her clients are referring even more clients....

You need someone to hold you accountable

Ben is a health and nutrition coach for entrepreneurs and thought-leaders. He's grateful for his health. He's celebrating setting up a live talk at Eve.    01:07 Challenge: I don't know if I should charge people for the talk or not. 01:20 Question: What are the pros and cons for not charging, and the pros and for charging? 01:27 Ben: Pros for not charging: I'd feel less pressure. I'm new to the community, so it would be a good way to share with people what I'm all about.  01:45 Question: What's your overhead? 01:47 Ben: $350. 01:51 Question: Could you get a few clients out of this? 01:52 Yeah. 01:59 Brad: You'd get more people to come it it's free. But the people who are more likely to come to a paid event are more likely to be willing to spend.  02:09 Brad: What if you did a free one and then a follow-up paid one, once you get all the kinks worked out?  02:14 Ben: Definitely. 02:25 Question: You said you felt like there was no pressure if you do it for free, but more pressure if you do it for paid. Is that really true? 02:30 Ben: I feel it. I think a lot of that comes from my past experience working as a chef, and working at a level that I felt on the fence of whether I had my job or not. Getting paid as a celebrity chef was insane  03:05 Question: Is that value of what you'll deliver, if they pay you or not?  03:06 Ben: No.  03:18 Question: Are you going to have a follow-up offer? 03:25 Ben: After? Yes.  03:40 Stacy: Recently I made the decision to do Circus for Entrepreneurs for free. Or refundable. Because I wanted to get comfortable with a new process for myself. But I found that there was not less pressure. I still wanted to deliver the value. 04:12 Stacy: But if you feel like there will be less pressure, and you can promote another offer, that could be a good way to do it.  04:17 Ben: There's something deeper in there for me, around pay and money. I'm also looking at being new to an area, and it seeming aggressive.  04:38 For me, a transformation happens when a transaction occurs. When people invest in themselves they expect transformation. But when they go to a free event, a lot of times there is already a feeling that it won't be valuable.  05:08 I think it's the worthiness, the belief that people want to pay for what you have to offer.  05:22 Question: How are you getting them to the event?  05:24 Ben: Online marketing and Eve. 05:32 So it's really about you bridging the belief that people want to pay. 05:41 Ben: There's another part of me that knows that what I'm going to bring is super high-value. 05:46 Do you think they're really going to receive it if they're there for free?  06:00 Like attracts like. Free events are huge red flags for me, unless I know the person. 06:30 It's more energetic than anything. You just need to believe in it.  06:43 If you really want to do it for free, then at least get something out of it. Get a boat-load of customer research out of it.  06:58 Ben: I'll get a ton of content out of it - there will be people filming it, I'll get more people on my email list, etc.    07:25 Question: You can deliver a transformation in that free event? 07:28 Ben: Oh, yeah. 07:32 Have everyone write their story for you. Then you'll have even more content and customer research.  07:57 Ben: How do I get that content from them? I'm imagining they'll be writing that in a journal, that I wouldn't receive. 08:06 In order to come to this event you have to fill out this survey. Or, at the event, here's 30 minutes and the worksheets.  08:14 Brad: You can use carbon copies.  08:33 There are ways to get the worksheets, don't get too overwhelmed by that.  08:37 Brad: I say charge.  08:39 What's the worst thing that could happen, if you bomb?  08:45 Question: How much are you thinking of charging? 08:48 Ben: Maybe like $30? 08:49 Stop! That's nothing. Just charge.  08:55 You're worth it. They're worth it. They need to feel worth it, too. You're doing them a disservice by expecting that they don't want to pay, because you're putting it out there that they're not worth it to pay that much money for the transformation that you're giving them. So you're actually disempowering them, stealing away all their value. 09:15 Ben: Which is disempowering myself, too.  09:29 I also wonder if there's a degree of trying to "get that perfect bun" with trying to get that material out there. They're not there to get the perfect material. They're there to get results. It can all be simplified. There's maybe a confidence issue? Needing to be perfect? I don't know. Does that resonate with you at all, that you're trying to make the perfect bun?  10:06 Brad: Gordon Ramsay is not going to kick the door open if you don't get it right.  10:12 You're not doing the chef thing anymore. You're working with people who don't know what the perfect bun even is.  10:25 Over the weekend I went to a 3-day, free event. Different people got different things out of it. Because there was so much material, there was a lot of good that I got out of it, there were other parts I didn't care for as much, but I can discard them.  10:55 So here's this free event, that demanded a lot of effort from the organizers. This is an argument for doing it for free: If you have a ready-made follow-up, here are the plans where I can work with you individually, and the prices. If you're ready to follow up, that might be an argument for doing it for free.  11:26 Did you buy it? 11:27 No, I didn't. Others did. I did not. I signed up for free. There were so few people that I got as much out of it as people who paid. It was good.  12:04 Let's bounce off that - for that free event there were one-time offer upgrades. That could be useful for you, Ben. So you could offer it for free, then have the next page in your funnel be, if you'd like to receive this extra benefit, one on one time with me, then there's a price.  12:29 That's how he sold it. And there were people there who paid for the added level of exposure.  13:15 There were VIP-like activities at the event, but there were also follow-up items, upgrades.  13:23 If you can pitch a follow-up at the end of your free event, that might be worth it.    Three Key Points: <ol> <li>What have you got to lose? Charge them.</li> <li>You're worth it. They're worth it. They need to feel worth it, too. </li> <li>If you really want to do it for free, then at least get something out of it. Get a boat-load of customer research out of it.</li> </ol>

<description>&lt;p&gt;&lt;span style="font-weight: 400;"&gt;Ben is a health and nutrition coach for entrepreneurs and thought-leaders. He's grateful for his health. He's celebrating setting up a live talk at Eve. &lt;/span&gt;&lt;/p&gt; &lt;p&gt; &lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;01:07 Challenge: I don't know if I should charge people for the talk or not.&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;01:20 Question: What are the pros and cons for not charging, and the pros and for charging?&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;01:27 Ben: Pros for not charging: I'd feel less pressure. I'm new to the community, so it would be a good way to share with people what I'm all about. &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;01:45 Question: What's your overhead?&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;01:47 Ben: $350.&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;01:51 Question: Could you get a few clients out of this?&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;01:52 Yeah.&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;01:59 Brad: You'd get more people to come it it's free. But the people who are more likely to come to a paid event are more likely to be willing to spend. &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;02:09 Brad: What if you did a free one and then a follow-up paid one, once you get all the kinks worked out? &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;02:14 Ben: Definitely.&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;02:25 Question: You said you felt like there was no pressure if you do it for free, but more pressure if you do it for paid. Is that really true?&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;02:30 Ben: I feel it. I think a lot of that comes from my past experience working as a chef, and working at a level that I felt on the fence of whether I had my job or not. Getting paid as a celebrity chef was insane &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;03:05 Question: Is that value of what you'll deliver, if they pay you or not? &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;03:06 Ben: No. &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;03:18 Question: Are you going to have a follow-up offer?&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;03:25 Ben: After? Yes. &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;03:40 Stacy: Recently I made the decision to do Circus for Entrepreneurs for free. Or refundable. Because I wanted to get comfortable with a new process for myself. But I found that there was not less pressure. I still wanted to deliver the value.&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;04:12 Stacy: But if you feel like there will be less pressure, and you can promote another offer, that could be a good way to do it. &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;04:17 Ben: There's something deeper in there for me, around pay and money. I'm also looking at being new to an area, and it seeming aggressive. &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;04:38 For me, a transformation happens when a transaction occurs. When people invest in themselves they expect transformation. But when they go to a free event, a lot of times there is already a feeling that it won't be valuable. &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;05:08 I think it's the worthiness, the belief that people want to pay for what you have to offer. &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;05:22 Question: How are you getting them to the event? &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;05:24 Ben: Online marketing and Eve.&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;05:32 So it's really about you bridging the belief that people want to pay.&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;05:41 Ben: There's another part of me that knows that what I'm going to bring is super high-value.&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;05:46 Do you think they're really going to receive it if they're there for free? &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;06:00 Like attracts like. Free events are huge red flags for me, unless I know the person.&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;06:30 It's more energetic than anything. You just need to believe in it. &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;06:43 If you really want to do it for free, then at least get something out of it. Get a boat-load of customer research out of it. &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;06:58 Ben: I'll get a ton of content out of it - there will be people filming it, I'll get more people on my email list, etc. &lt;/span&gt;&lt;/p&gt; &lt;p&gt; &lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;07:25 Question: You can deliver a transformation in that free event?&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;07:28 Ben: Oh, yeah.&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;07:32 Have everyone write their story for you. Then you'll have even more content and customer research. &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;07:57 Ben: How do I get that content from them? I'm imagining they'll be writing that in a journal, that I wouldn't receive.&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;08:06 In order to come to this event you have to fill out this survey. Or, at the event, here's 30 minutes and the worksheets. &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;08:14 Brad: You can use carbon copies. &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;08:33 There are ways to get the worksheets, don't get too overwhelmed by that. &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;08:37 Brad: I say charge. &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;08:39 What's the worst thing that could happen, if you bomb? &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;08:45 Question: How much are you thinking of charging?&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;08:48 Ben: Maybe like $30?&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;08:49 Stop! That's nothing. Just charge. &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;08:55 You're worth it. They're worth it. They need to feel worth it, too. You're doing them a disservice by expecting that they don't want to pay, because you're putting it out there that they're not worth it to pay that much money for the transformation that you're giving them. So you're actually disempowering them, stealing away all their value.&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;09:15 Ben: Which is disempowering myself, too. &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;09:29 I also wonder if there's a degree of trying to "get that perfect bun" with trying to get that material out there. They're not there to get the perfect material. They're there to get results. It can all be simplified. There's maybe a confidence issue? Needing to be perfect? I don't know. Does that resonate with you at all, that you're trying to make the perfect bun? &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;10:06 Brad: Gordon Ramsay is not going to kick the door open if you don't get it right. &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;10:12 You're not doing the chef thing anymore. You're working with people who don't know what the perfect bun even is. &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;10:25 Over the weekend I went to a 3-day, free event. Different people got different things out of it. Because there was so much material, there was a lot of good that I got out of it, there were other parts I didn't care for as much, but I can discard them. &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;10:55 So here's this free event, that demanded a lot of effort from the organizers. This is an argument for doing it for free: If you have a ready-made follow-up, here are the plans where I can work with you individually, and the prices. If you're ready to follow up, that might be an argument for doing it for free. &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;11:26 Did you buy it?&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;11:27 No, I didn't. Others did. I did not. I signed up for free. There were so few people that I got as much out of it as people who paid. It was good. &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;12:04 Let's bounce off that - for that free event there were one-time offer upgrades. That could be useful for you, Ben. So you could offer it for free, then have the next page in your funnel be, if you'd like to receive this extra benefit, one on one time with me, then there's a price. &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;12:29 That's how he sold it. And there were people there who paid for the added level of exposure. &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;13:15 There were VIP-like activities at the event, but there were also follow-up items, upgrades. &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;13:23 If you can pitch a follow-up at the end of your free event, that might be worth it. &lt;/span&gt;&lt;/p&gt; &lt;p&gt; &lt;/p&gt; &lt;p&gt;&lt;strong&gt;Three Key Points:&lt;/strong&gt;&lt;/p&gt; &lt;ol&gt; &lt;li&gt;&lt;span style="font-weight: 400;"&gt;What have you got to lose? Charge them.&lt;/span&gt;&lt;/li&gt; &lt;li&gt;&lt;span style="font-weight: 400;"&gt;You're worth it. They're worth it. They need to feel worth it, too. &lt;/span&gt;&lt;/li&gt; &lt;li&gt;&lt;span style="font-weight: 400;"&gt;If you really want to do it for free, then at least get something out of it. Get a boat-load of customer research out of it.&lt;/span&gt;&lt;/li&gt; &lt;/ol&gt;</description>

Ben is a health and nutrition coach for entrepreneurs and thought-leaders. He's grateful for his health. He's celebrating setting up a live talk at Eve.    01:07 Challenge: I don't know if I should charge people for the talk or not....

You are worth it: holding yourself back is doing a disservice to your audience.

Stacy has two businesses; an online gardening business and adventures for entrepreneurs. She's grateful for the certainty and support she gets from the group.   01:39 She has an amazing opportunity to be more resourceful. But as she dives deeper into that she keeps going under.  01:50 She's in a familiar situation; cash flow is taking a dip; she has a bunch of projects that she needs to focus on to bring in revenue. But she's feeling uncertainty.  02:01 Challenge: I want to go deeper.  02:15 Stacy: When I'm aligned and feel grateful, things show up.  02:26 Stacy: But there's a story around being called an ungrateful wretch. 02:38 Stacy: Sometimes when I hear the word grateful, manipulation and obligation comes up. When I find myself in uncertain places, these words start showing.  03:12 Stacy: There's some truth to the "ungrateful wretch" name. When I was a child, the love I was shown wasn't given in the way I wanted it, so I was unappreciative.  03:36 Challenge: I'm trying to understand, for myself, the heart of it all. I've been journaling. Forgiveness might be at the core - of myself and my family.  04:12 Stacy: I believe this is the work that will help me in these moments, when things are uncertain, to feel more connected to myself, and the universe.  04:46 Suggestion: So what you said is true, but you can have two simultaneous truths.  04:54 Question: For the forgiveness thing, are you familiar with Hoʻoponopono?  05:05 Suggestion: It's super important, when you do it, you're always doing it to the aspect of you that created the distortion. A lot of times we think we need to forgive other people - that's fine - but you're creating your version of them. You're creating the story, and you're perpetuating the story. To get to the root of it is to really - you're dissolving the whole thought platform.  05:36 Suggestion: When you're saying, "I'm sorry, please forgive me," you're saying it to the aspect of you that created that experience for you.  05:44 Question: But what is it that you want more than anything from feeling? You want to sit in the uncertainty. What is it that you really want?  05:58 Stacy: Certainty doesn't feel safe for some reason. 05:58 Challenge: Why? 06:07 Stacy: When I am grateful, or when I am sharing love, that was used against me in my family. So when I am certain, when I am sharing, it can be turned against me. I know that's just a story. 06:28 But it doesn't take away the effect. 06:28 Brad: It was real for you. 06:35 Question: Are there times in your life when you felt like you were able to fully and freely love, and you weren't being turned on? 06:42 Stacy: Yes.  06:45 And you felt safe doing it, and you've been able to create that experience for yourself.  06:51 So now that you have new stories that have come out of that old story, then you don't have to live the old story anymore. It's just about trusting in yourself rather than trusting in other people. When you trust in yourself, it's irrelevant whether they reflect the love back to you or not.  07:05 You're a lover because you're a lover, not because of what anyone else needs to give back to you.  07:14 How many of us have had that experience when we felt like we were turned on. We gave someone love and then it bit us back pretty badly. 07:25 The gift is learning that it doesn't matter; it still feels better to love than to withhold love.  07:44 Let's dive into the manipulation. You said if you're grateful and love loving then the universe will yield back to you. Can you share more on that? 07:53 Stacy: A lot of the time when I was called an ungrateful wretch growing up, it was because somebody I didn't even know gave me something. Then I was obligated to give something back, and sometimes things I didn't want to give. So sometimes when a gift is given it feels like there are strings attached, or an obligation to do something.  08:24 Stacy: In my family, it feels like people do things to get something.  08:32 It feels like an uneven point system, right? 08:34 Stacy: I hate the point system! 08:36 How many of us have experienced that? We can all relate to that. 08:47 Question: So in Stacy's ideal world, what do you want? Would you be willing to claim for yourself that you're only giving when it feels right for you? And you're willing to receive only when it feels right for you?  09:05 Stacy: The thing I want to understand is trusting the receiving.  09:20 The degree to which you're willing to love and respect yourself is in direct proportion to what you're willing to allow for yourself.  09:30 As much as you love yourself, that's as much as you allow for yourself. The trusting part is loving yourself so much that you know it and you don't waver or question it.  09:48 Question: How many people do you know that you're almost sicked by how much they get with such little effort? It looks like they're blessed with abundance and good looks and great relationships, but they don't do anything?  10:00 Stacy: I actually love those people. 10:02 So what's the difference? It's just that they expect it. They know their worth.  10:14 Question: So what would help you expect that for yourself? What would it take? 10:20 Stacy: The words unlimited love come in.  10:23 Question: As a daily practice, how do you think you can get there every day? 10:45 Stacy: It feels like I'm doing all the things. I'm journaling, eating well, working out.  10:55 Question: What about doing the action to instill the belief?  11:09 Stacy: I guess I don't know what that looks like.  11:17 I want to revisit that time that created this emotional response for you. Have you considered revisiting that memory and rewriting from the perspective of, you were actually providing a gift to them, in that interaction, because your value is so high.  11:56 If you could look back at it and change your perspective of how you see yourself in that interaction, maybe you can rewrite it.  12:02 Stacy: I've rewritten all of them in different ways. It's in the nervous system. It's preverbal.  12:20 Brad: EMDR is good for preverbal stuff. But don't try too much at once. It can be very emotionally overwhelming. I did too much too soon, and it led me to have one of the biggest breakdowns I've ever had. Maybe try a session, wait a few weeks, and do another session.  13:03 Brad: The basic idea is that your brain has two sides, and that by adding stimulus or tapping to either side of your body, it helps your adaptive memory network come online. So when you think about a troubling memory, it allows your brain to think about it as if it was happening right now, without all of the trauma and stuck stuff attached.  13:45 Brad: I want to acknowledge you for sharing! Who else has been through something - stuff you can't even get to that's so traumatic, that you're still plagued by it as an adult? There are ways to get through it. 14:04 Brad: Try EMDR. Or Hoʻoponopono. I didn't realize how easily I could heal so much, in just a few minutes a day. I do it every night now.  14:36 Brad: There's a 45 minute version that I might recommend. It will go through the whole family. I like Dr. Matt James.  14:59 I'd like to applaud you for having the courage to come talk about this. It's deeply painful. All of us have stories like this. My story was so intense that I actually wrote a book about events in my childhood and what I learned from them.  15:29 When I started the book, I didn't intend on writing about that, but it kept coming up.  16:01 Bringing my terrible experiences into the light helped enormously. It helped me realize I'm not responsible for these things that I was led to believe I was responsible for, as a six year old child.  16:26 Then I learned the enormous positive effect these events had on me. I learned lessons - courage, compassion, integrity, and trusting people.  16:45 That helped me become a better leader.  16:55 It gets better! 16:59 Stacy: This is not the first step.  17:06 Question: Have you allowed yourself to go to a place of anger?  17:10 Stacy: That's the hardest emotion for me.  17:16 I think, on your part, there needs to be a release of anger and resentment. Maybe that looks like finding a punching bag. 17:23 Stacy: The tears are a mask. It's actually anger.  17:29 When you can fully express that then you'll be able to move on and clear it. The anger needs to be expressed.  17:39 Maybe some bad-ass martial arts classes.  17:43 Stacy: I like kickboxing.    Three Key Points: <ol> <li>You are not alone; we’ve all been through hell. Talk about it.</li> <li>The gift is learning that it doesn't matter; it still feels better to love than to withhold love. </li> <li>Try EMDR. Or Hoʻoponopono. You can work through a lot, relatively easily. </li> </ol>

<description>&lt;p&gt;&lt;span style="font-weight: 400;"&gt;Stacy has two businesses; an online gardening business and adventures for entrepreneurs. She's grateful for the certainty and support she gets from the group.&lt;/span&gt;&lt;/p&gt; &lt;p&gt; &lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;01:39 She has an amazing opportunity to be more resourceful. But as she dives deeper into that she keeps going under. &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;01:50 She's in a familiar situation; cash flow is taking a dip; she has a bunch of projects that she needs to focus on to bring in revenue. But she's feeling uncertainty. &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;02:01 Challenge: I want to go deeper. &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;02:15 Stacy: When I'm aligned and feel grateful, things show up. &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;02:26 Stacy: But there's a story around being called an ungrateful wretch.&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;02:38 Stacy: Sometimes when I hear the word grateful, manipulation and obligation comes up. When I find myself in uncertain places, these words start showing. &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;03:12 Stacy: There's some truth to the "ungrateful wretch" name. When I was a child, the love I was shown wasn't given in the way I wanted it, so I was unappreciative. &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;03:36 Challenge: I'm trying to understand, for myself, the heart of it all. I've been journaling. Forgiveness might be at the core - of myself and my family. &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;04:12 Stacy: I believe this is the work that will help me in these moments, when things are uncertain, to feel more connected to myself, and the universe. &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;04:46 Suggestion: So what you said is true, but you can have two simultaneous truths. &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;04:54 Question: For the forgiveness thing, are you familiar with Hoʻoponopono? &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;05:05 Suggestion: It's super important, when you do it, you're always doing it to the aspect of you that created the distortion. A lot of times we think we need to forgive other people - that's fine - but you're creating your version of them. You're creating the story, and you're perpetuating the story. To get to the root of it is to really - you're dissolving the whole thought platform. &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;05:36 Suggestion: When you're saying, "I'm sorry, please forgive me," you're saying it to the aspect of you that created that experience for you. &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;05:44 Question: But what is it that you want more than anything from feeling? You want to sit in the uncertainty. What is it that you really want? &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;05:58 Stacy: Certainty doesn't feel safe for some reason.&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;05:58 Challenge: Why?&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;06:07 Stacy: When I am grateful, or when I am sharing love, that was used against me in my family. So when I am certain, when I am sharing, it can be turned against me. I know that's just a story.&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;06:28 But it doesn't take away the effect.&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;06:28 Brad: It was real for you.&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;06:35 Question: Are there times in your life when you felt like you were able to fully and freely love, and you weren't being turned on?&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;06:42 Stacy: Yes. &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;06:45 And you felt safe doing it, and you've been able to create that experience for yourself. &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;06:51 So now that you have new stories that have come out of that old story, then you don't have to live the old story anymore. It's just about trusting in yourself rather than trusting in other people. When you trust in yourself, it's irrelevant whether they reflect the love back to you or not. &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;07:05 You're a lover because you're a lover, not because of what anyone else needs to give back to you. &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;07:14 How many of us have had that experience when we felt like we were turned on. We gave someone love and then it bit us back pretty badly.&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;07:25 The gift is learning that it doesn't matter; it still feels better to love than to withhold love. &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;07:44 Let's dive into the manipulation. You said if you're grateful and love loving then the universe will yield back to you. Can you share more on that?&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;07:53 Stacy: A lot of the time when I was called an ungrateful wretch growing up, it was because somebody I didn't even know gave me something. Then I was obligated to give something back, and sometimes things I didn't want to give. So sometimes when a gift is given it feels like there are strings attached, or an obligation to do something. &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;08:24 Stacy: In my family, it feels like people do things to get something. &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;08:32 It feels like an uneven point system, right?&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;08:34 Stacy: I hate the point system!&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;08:36 How many of us have experienced that? We can all relate to that.&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;08:47 Question: So in Stacy's ideal world, what do you want? Would you be willing to claim for yourself that you're only giving when it feels right for you? And you're willing to receive only when it feels right for you? &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;09:05 Stacy: The thing I want to understand is trusting the receiving. &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;09:20 The degree to which you're willing to love and respect yourself is in direct proportion to what you're willing to allow for yourself. &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;09:30 As much as you love yourself, that's as much as you allow for yourself. The trusting part is loving yourself so much that you know it and you don't waver or question it. &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;09:48 Question: How many people do you know that you're almost sicked by how much they get with such little effort? It looks like they're blessed with abundance and good looks and great relationships, but they don't do anything? &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;10:00 Stacy: I actually love those people.&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;10:02 So what's the difference? It's just that they expect it. They know their worth. &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;10:14 Question: So what would help you expect that for yourself? What would it take?&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;10:20 Stacy: The words unlimited love come in. &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;10:23 Question: As a daily practice, how do you think you can get there every day?&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;10:45 Stacy: It feels like I'm doing all the things. I'm journaling, eating well, working out. &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;10:55 Question: What about doing the action to instill the belief? &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;11:09 Stacy: I guess I don't know what that looks like. &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;11:17 I want to revisit that time that created this emotional response for you. Have you considered revisiting that memory and rewriting from the perspective of, you were actually providing a gift to them, in that interaction, because your value is so high. &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;11:56 If you could look back at it and change your perspective of how you see yourself in that interaction, maybe you can rewrite it. &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;12:02 Stacy: I've rewritten all of them in different ways. It's in the nervous system. It's preverbal. &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;12:20 Brad: EMDR is good for preverbal stuff. But don't try too much at once. It can be very emotionally overwhelming. I did too much too soon, and it led me to have one of the biggest breakdowns I've ever had. Maybe try a session, wait a few weeks, and do another session. &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;13:03 Brad: The basic idea is that your brain has two sides, and that by adding stimulus or tapping to either side of your body, it helps your adaptive memory network come online. So when you think about a troubling memory, it allows your brain to think about it as if it was happening right now, without all of the trauma and stuck stuff attached. &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;13:45 Brad: I want to acknowledge you for sharing! Who else has been through something - stuff you can't even get to that's so traumatic, that you're still plagued by it as an adult? There are ways to get through it.&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;14:04 Brad: Try EMDR. Or Hoʻoponopono. I didn't realize how easily I could heal so much, in just a few minutes a day. I do it every night now. &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;14:36 Brad: There's a 45 minute version that I might recommend. It will go through the whole family. I like Dr. Matt James. &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;14:59 I'd like to applaud you for having the courage to come talk about this. It's deeply painful. All of us have stories like this. My story was so intense that I actually wrote a book about events in my childhood and what I learned from them. &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;15:29 When I started the book, I didn't intend on writing about that, but it kept coming up. &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;16:01 Bringing my terrible experiences into the light helped enormously. It helped me realize I'm not responsible for these things that I was led to believe I was responsible for, as a six year old child. &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;16:26 Then I learned the enormous positive effect these events had on me. I learned lessons - courage, compassion, integrity, and trusting people. &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;16:45 That helped me become a better leader. &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;16:55 It gets better!&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;16:59 Stacy: This is not the first step. &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;17:06 Question: Have you allowed yourself to go to a place of anger? &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;17:10 Stacy: That's the hardest emotion for me. &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;17:16 I think, on your part, there needs to be a release of anger and resentment. Maybe that looks like finding a punching bag.&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;17:23 Stacy: The tears are a mask. It's actually anger. &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;17:29 When you can fully express that then you'll be able to move on and clear it. The anger needs to be expressed. &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;17:39 Maybe some bad-ass martial arts classes. &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;17:43 Stacy: I like kickboxing. &lt;/span&gt;&lt;/p&gt; &lt;p&gt; &lt;/p&gt; &lt;p&gt;&lt;strong&gt;Three Key Points:&lt;/strong&gt;&lt;/p&gt; &lt;ol&gt; &lt;li&gt;&lt;span style="font-weight: 400;"&gt;You are not alone; we’ve all been through hell. Talk about it.&lt;/span&gt;&lt;/li&gt; &lt;li&gt;&lt;span style="font-weight: 400;"&gt;The gift is learning that it doesn't matter; it still feels better to love than to withhold love. &lt;/span&gt;&lt;/li&gt; &lt;li&gt;&lt;span style="font-weight: 400;"&gt;Try EMDR. Or Hoʻoponopono. You can work through a lot, relatively easily. &lt;/span&gt;&lt;/li&gt; &lt;/ol&gt;</description>

Stacy has two businesses; an online gardening business and adventures for entrepreneurs. She's grateful for the certainty and support she gets from the group.   01:39 She has an amazing opportunity to be more resourceful. But as she dives...

But first, you’ve got to get angry: working through tough emotions 

Charity is a middle and high school teacher. She thinks it's time to pursue entrepreneurship. She's celebrating a family reunion for the first time in six years.    01:40 Challenge: I know I'm interested in being an entrepreneur, but I have no idea what I want to do.  02:00 Opportunities have presented themselves, that sound great. But I have reservations. I think I'm still stuck in my teacher mindset. 02:18 Question: Why can't you be a teacher? Why can't you do that as an entrepreneur? 02:26 Charity: I still want to teach, regardless of what I do. 02:29 Question: What do you love to teach?  02:37 Psychology. 02:42 Suggestion: So that's like information; you could sell that all day long!  02:48 Question: What format do you want to teach to? Courses? Online? Events? 02:55 Charity: I'd like to do it in-person.  03:03 Suggestion: You have a great presence about you. You'd easily sell tickets.  03:12 Suggestion: You look like an expert. You're eloquent - your energy, the way you carry yourself.  03:17 Question: What's the fear? 03:20 Charity: I don't know where to start. I've had some opportunities come up in network marketing and trading. My question is, do I go after something that I know works?  03:48 Brad: Both of those have a steep learning curve, and a lot of risk. Trading especially.  04:02 Suggestion: It's funny that you're asking if you should go after something that "works" after you just said that teaching works. Being a teacher is in your bones. It's about shifting that to a different format.  04:31 Question: If you could have it all your way, what would that look like? 04:38 Charity: I love the age group that I teach, but I'd be teaching lots of different things related to psychology, with young adults or adults. Mostly young adults, college age.  04:58 Question: Is there a specific reason why you like teaching young adults about psychology? 05:05 Charity: I want them to know themselves. I didn't when I was that age. I've learned a lot, so I want to give that back. 05:15 Question: What results will they get from knowing themselves at that age?  05:22 Charity: Not going after things that they're told to do. Looking at the world differently. Being confident. 05:36 So you want to create a generation of critical thinkers who living lives that create for themselves, as opposed to fitting into a mould? That's pretty powerful! 05:47 Brad: Are you worried that you won't make enough money?  05:53 Charity: Yeah. 05:54 Brad: The self-education industry, which is essentially what you're talking about, is $355 million a day industry that's poised to triple in the next five years, to $1 billion a day? That's 1,000 $1 million a day! 06:13 Question: What's your bare minimum that you would want to make? That would make it okay to leave your job? 06:24 Charity: I've thought about this a lot. $250,000. I don't know why. That's what makes sense to me.  06:43 This is a beautiful vision. I know motivational speakers that travel to high schools around the world, and they get paid big bucks, because the school has the money. They change 1,000s of lives at a time, in person. And they get an exciting life. I also know people who are deep in with small groups.  07:48 It can look a lot of different ways. 07:55 Or it could be online, teaching homeschoolers or other teachers.  08:06 Question: What other fears do you have? If you hold on to the vision, it will pull you to it. It's the fears that you have that are blocking you. 08:22 Charity: I guess just believing that I'm worth that. I'm so stuck in my path, that I know and is comfortable, that it's hard to look outside that, and believe that I can do it.  08:50 So before you learn how to ride a bike it was unknown. It was probably scary. But as you do it, it becomes second nature. It's the same for every big decision we make. There's always a learning curve. We all struggle with worthiness.  09:50 There's also maybe a fear of how people will look at you. Let's talk about that.  10:12 What I'm getting intuitively is that you're not willing to even announce that this is something that you want, because you're afraid that it might not work out. Oh, you just got brighter, what vision did you just have? 10:43 Charity: Just doing this. Seeing myself doing that.  10:59 Charity: It's not being worried about what people will think. It's just being stuck in the security and allowing myself to be limited, not stepping into who I know that I am. 11:15 It's not about what other people think, maybe. It's about you for yourself. You need to own the vision and speak it out to the universe. Say, "I own this. I'm committed."  11:36 Question: What are the other fears? So we can make them seem silly and small and trivial. This is the time.  11:45 Charity: It's just about owning that for myself.  11:51: Let's own it for you. How does it feel to own it? 12:02 Let's say, a year from now. Asking what it would look like is focusing the energy, and giving it a path to flow toward. So in your ideal situation, what does that look like? How would you be expressing this beautiful talent that you have? 12:24 Charity: Having a small group of people that I work with. Either a small group like this, or a small classroom. Just being really personal with the people I'm working with. 12:41 Question: How long would the program be? 12:43 I haven't thought that far yet. 12:52 The more you think about this vision, the more space you create for yourself to give yourself what's possible. If you paralyze at every decision, you're not allowing it to flow. But you're worthy of having what you want.  13:35 Get really specific about your vision: what is it, and how do you want it to unfold. Then it takes on a mind of its own.  13:53 Question: The little girl in you, who doesn't know limitations, who doesn't know unworthiness, it just in total play and total fun, what would she say she wants with this? 14:00 Charity: She really just wants to help people.  14:05 Question: What's the biggest she could dream it, and what's the biggest she could dream you to be? 14:07 Charity: Knowing that she has a whole team of support that will be right there to help her every step of the way. She doesn't' have to do it alone. 14:13 Question: Where does she live inside you?  14:16 Charity: Right here. 14:22 Question: When she answers from there, that playful, joyful, worthy, happy place. Just take any fears or anything - it's just play, it's just fun - what does she say? It doesn't' have to be real. What would say in a make-believe world? 14:37 Charity: I feel super blocked right now.  14:45 That's okay, just take a deep breath. 14:54 You don't have know right now. But that little girl - she's pretty intelligent, and she has lots to say. I'm sure when she's ready she'll say it. And you'll be ready to hear and acknowledge her. You'll be the genie that's going to help her grant her wish.  15:16 So really, you're her support. That little girl is the one that wants to talk the other little kids that you want to talk to. We all have an innocent child in us, that hasn't dealt with the programming or the beliefs and fears. They don't' have restrictions because they know their worth and value.  15:41 If you can keep connecting to her, and letting her guide you, then the fears won't even exist. Fear doesn't' exist in her reality. 15:50 Brad: Don't expect to get it all in day one. Or even day 100. It's a journey; you're just committing to a different path. That path will show up as quickly as you can take it in.  16:05 Brad: It's insane to think you could eat the whole elephant in one bite. So don't' even start there. What feels good now? Do something good towards it. What feels good tomorrow, do something towards it. Pick up momentum. Use little failures as fuel.  16:32 The best thing that Daenerys said was, "How do you learn how to ride a dragon? You ride a dragon."  16:46 We get to choose our identity all the time. Right now I'm in a similar situation and have a similar block. This process that we go through is good for all of life. Keep reimagining what you want.  17:04 I do a lot of journaling when I feel blocked.  17:35 I see like 17 different parallel universe of you, and all of them are extraordinary.  17:54 Suggestion: Hiring a coach is a good move when you know you want to step out and create your own business, but you're not sure how.    Three Key Points: <ol> <li>Hiring a coach is a good move when you know you want to step out and create your own business, but you're not sure how.</li> <li>You’re worthy!</li> <li>Everything you want is on the other side of fear.</li> </ol>

<description>&lt;p&gt;&lt;span style="font-weight: 400;"&gt;Charity is a middle and high school teacher. She thinks it's time to pursue entrepreneurship. She's celebrating a family reunion for the first time in six years. &lt;/span&gt;&lt;/p&gt; &lt;p&gt; &lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;01:40 Challenge: I know I'm interested in being an entrepreneur, but I have no idea what I want to do. &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;02:00 Opportunities have presented themselves, that sound great. But I have reservations. I think I'm still stuck in my teacher mindset.&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;02:18 Question: Why can't you be a teacher? Why can't you do that as an entrepreneur?&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;02:26 Charity: I still want to teach, regardless of what I do.&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;02:29 Question: What do you love to teach? &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style= "font-weight: 400;"&gt;02:37 Psychology.&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;02:42 Suggestion: So that's like information; you could sell that all day long! &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;02:48 Question: What format do you want to teach to? Courses? Online? Events?&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;02:55 Charity: I'd like to do it in-person. &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;03:03 Suggestion: You have a great presence about you. You'd easily sell tickets. &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;03:12 Suggestion: You look like an expert. You're eloquent - your energy, the way you carry yourself. &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;03:17 Question: What's the fear?&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;03:20 Charity: I don't know where to start. I've had some opportunities come up in network marketing and trading. My question is, do I go after something that I know works? &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;03:48 Brad: Both of those have a steep learning curve, and a lot of risk. Trading especially. &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;04:02 Suggestion: It's funny that you're asking if you should go after something that "works" after you just said that teaching works. Being a teacher is in your bones. It's about shifting that to a different format. &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;04:31 Question: If you could have it all your way, what would that look like?&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;04:38 Charity: I love the age group that I teach, but I'd be teaching lots of different things related to psychology, with young adults or adults. Mostly young adults, college age. &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;04:58 Question: Is there a specific reason why you like teaching young adults about psychology?&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;05:05 Charity: I want them to know themselves. I didn't when I was that age. I've learned a lot, so I want to give that back.&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;05:15 Question: What results will they get from knowing themselves at that age? &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;05:22 Charity: Not going after things that they're told to do. Looking at the world differently. Being confident.&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;05:36 So you want to create a generation of critical thinkers who living lives that create for themselves, as opposed to fitting into a mould? That's pretty powerful!&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;05:47 Brad: Are you worried that you won't make enough money? &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;05:53 Charity: Yeah.&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;05:54 Brad: The self-education industry, which is essentially what you're talking about, is $355 million a day industry that's poised to triple in the next five years, to $1 billion a day? That's 1,000 $1 million a day!&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;06:13 Question: What's your bare minimum that you would want to make? That would make it okay to leave your job?&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;06:24 Charity: I've thought about this a lot. $250,000. I don't know why. That's what makes sense to me. &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;06:43 This is a beautiful vision. I know motivational speakers that travel to high schools around the world, and they get paid big bucks, because the school has the money. They change 1,000s of lives at a time, in person. And they get an exciting life. I also know people who are deep in with small groups. &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;07:48 It can look a lot of different ways.&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;07:55 Or it could be online, teaching homeschoolers or other teachers. &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;08:06 Question: What other fears do you have? If you hold on to the vision, it will pull you to it. It's the fears that you have that are blocking you.&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;08:22 Charity: I guess just believing that I'm worth that. I'm so stuck in my path, that I know and is comfortable, that it's hard to look outside that, and believe that I can do it. &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;08:50 So before you learn how to ride a bike it was unknown. It was probably scary. But as you do it, it becomes second nature. It's the same for every big decision we make. There's always a learning curve. We all struggle with worthiness. &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;09:50 There's also maybe a fear of how people will look at you. Let's talk about that. &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;10:12 What I'm getting intuitively is that you're not willing to even announce that this is something that you want, because you're afraid that it might not work out. Oh, you just got brighter, what vision did you just have?&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;10:43 Charity: Just doing this. Seeing myself doing that. &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;10:59 Charity: It's not being worried about what people will think. It's just being stuck in the security and allowing myself to be limited, not stepping into who I know that I am.&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;11:15 It's not about what other people think, maybe. It's about you for yourself. You need to own the vision and speak it out to the universe. Say, "I own this. I'm committed." &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;11:36 Question: What are the other fears? So we can make them seem silly and small and trivial. This is the time. &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;11:45 Charity: It's just about owning that for myself. &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;11:51: Let's own it for you. How does it feel to own it?&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;12:02 Let's say, a year from now. Asking what it would look like is focusing the energy, and giving it a path to flow toward. So in your ideal situation, what does that look like? How would you be expressing this beautiful talent that you have?&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;12:24 Charity: Having a small group of people that I work with. Either a small group like this, or a small classroom. Just being really personal with the people I'm working with.&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;12:41 Question: How long would the program be?&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;12:43 I haven't thought that far yet.&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;12:52 The more you think about this vision, the more space you create for yourself to give yourself what's possible. If you paralyze at every decision, you're not allowing it to flow. But you're worthy of having what you want. &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;13:35 Get really specific about your vision: what is it, and how do you want it to unfold. Then it takes on a mind of its own. &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;13:53 Question: The little girl in you, who doesn't know limitations, who doesn't know unworthiness, it just in total play and total fun, what would she say she wants with this?&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;14:00 Charity: She really just wants to help people. &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;14:05 Question: What's the biggest she could dream it, and what's the biggest she could dream you to be?&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;14:07 Charity: Knowing that she has a whole team of support that will be right there to help her every step of the way. She doesn't' have to do it alone.&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;14:13 Question: Where does she live inside you? &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;14:16 Charity: Right here.&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;14:22 Question: When she answers from there, that playful, joyful, worthy, happy place. Just take any fears or anything - it's just play, it's just fun - what does she say? It doesn't' have to be real. What would say in a make-believe world?&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;14:37 Charity: I feel super blocked right now. &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;14:45 That's okay, just take a deep breath.&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;14:54 You don't have know right now. But that little girl - she's pretty intelligent, and she has lots to say. I'm sure when she's ready she'll say it. And you'll be ready to hear and acknowledge her. You'll be the genie that's going to help her grant her wish. &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;15:16 So really, you're her support. That little girl is the one that wants to talk the other little kids that you want to talk to. We all have an innocent child in us, that hasn't dealt with the programming or the beliefs and fears. They don't' have restrictions because they know their worth and value. &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;15:41 If you can keep connecting to her, and letting her guide you, then the fears won't even exist. Fear doesn't' exist in her reality.&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;15:50 Brad: Don't expect to get it all in day one. Or even day 100. It's a journey; you're just committing to a different path. That path will show up as quickly as you can take it in. &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;16:05 Brad: It's insane to think you could eat the whole elephant in one bite. So don't' even start there. What feels good now? Do something good towards it. What feels good tomorrow, do something towards it. Pick up momentum. Use little failures as fuel. &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;16:32 The best thing that Daenerys said was, "How do you learn how to ride a dragon? You ride a dragon." &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;16:46 We get to choose our identity all the time. Right now I'm in a similar situation and have a similar block. This process that we go through is good for all of life. Keep reimagining what you want. &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;17:04 I do a lot of journaling when I feel blocked. &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;17:35 I see like 17 different parallel universe of you, and all of them are extraordinary. &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;17:54 Suggestion: Hiring a coach is a good move when you know you want to step out and create your own business, but you're not sure how. &lt;/span&gt;&lt;/p&gt; &lt;p&gt; &lt;/p&gt; &lt;p&gt;&lt;strong&gt;Three Key Points:&lt;/strong&gt;&lt;/p&gt; &lt;ol&gt; &lt;li&gt;&lt;span style="font-weight: 400;"&gt;Hiring a coach is a good move when you know you want to step out and create your own business, but you're not sure how.&lt;/span&gt;&lt;/li&gt; &lt;li&gt;&lt;span style="font-weight: 400;"&gt;You’re worthy!&lt;/span&gt;&lt;/li&gt; &lt;li&gt;&lt;span style="font-weight: 400;"&gt;Everything you want is on the other side of fear.&lt;/span&gt;&lt;/li&gt; &lt;/ol&gt;</description>

Charity is a middle and high school teacher. She thinks it's time to pursue entrepreneurship. She's celebrating a family reunion for the first time in six years.    01:40 Challenge: I know I'm interested in being an entrepreneur, but I...

Fighting fear and stepping into your calling

Kit Volcano runs The Little Volcano with his wife, Rosy. They train coaches. Their business has been compared to running a mystery school and a sacred funhouse of mirrors. He's celebrating completing his first talk. He opened for Kyle Seaspin. And he nailed it.   04:11 Challenge: We only have one entry-point to working with our business. So it can only grow as big as our challenges can be. So we don't know how to get more people into the events, which is the thing I really love doing.  05:19 Question: Who comes to your events? 05:24 The people who do the week-long challenge.  05:32 Question: What is your current funnel?  05:35 Every single person in the challenge comes from a referral when we teach our coaches how to do enrollment.  05:53 Rosy: Or it's people who've seen us on stage.  05:57 Question: Why don't you do paid advertising? 06:00 I paid a guy once, he was totally optimistic at first, then he came back and said we have too much of a culty vibe and it'll never work. No results, then he bailed.  06:33 Question: Who's ever hired a shitty service provider? Who's still been successful despite hiring a shitty service provider?  06:40 Brad: You who else is is culty? Every other major successful brand on the planet. 06:59 Suggestion: So that guy's an idiot. Go hire somebody else.  07:16 Kit: We've been through 3 marketers. There's no trust there anymore.  07:20 Rosy: We hired someone to fix our website. It was a bust. We hired someone to transform our campaign; he just transferred all of our contacts and then ghosted.  07:33 Question: Are you getting referrals from trusted second paties? 07:36 Yes.  07:56 Question: Are you not spending enough for the right people? Let's nail down the problem. You're either not investing enough to get the right people or the leadership or communication is mismatched.  08:15 It's probably both. 08:28 Suggestion: You've got to be about to suss out someone's value. I've seen talented people way undervalued and terrible people way overvalued. You need to learn how to structure deals so that you won't get hurt if they produce nothing. Walk the deal toward having everybody win.  10:10 Suggestion: But these relationships take time to build. Give them a month or two to see how they do, then start giving them more. Make sure you're getting what you're paying for. Think of "if this, then that."  10:35 Suggestion: Be slow to hire and quick to fire.  10:48 Suggestion: You've also got to be reasonably competent with all of the tools; clickfunnels, Bitly, spreadsheets, etc. I get nervous if I don't understand a process. If there's an emergency, I need to know what to do.  11:33 Suggestion: Have them make videos of themselves doing what they're doing, so you can learn it, too. And make that contingent upon them getting paid.  12:15 Suggestion: Being an emotional buyer ends up fucking everybody.  12:52 Suggestion: Ads are just science; use the scientific method. 13:14 Suggestion: Spend enough money to teach Facebook to send you the leads that you want. This will probably be more than you think you need to spend. They're called conversion events, and you need to send at least 50 in order for Facebook to learn.    14:24 Suggestion: Split-test your pages and copy. The ads, the images, everything. You don't know what will work, so you need a lot of options. You get closer and closer with every iteration.  15:28 Suggestion: When you're advertising for a location-dependent event, it's the trickiest ad. Try having an opt-in. Try 3-month lead-ups.  17:19 Suggestion: Is extremely difficult and expensive to get somebody to commit to showing up to a thing in person. It's extremely easy to get somebody's email, by offering them some free virtual value. If you're targeting within 50 miles and getting an email, you know that you can continue to market to them consistently, without having to pay again. You have the ability to get them to come, once you've warmed up to them. You have the ability to retarget them with more ads. Ultimately, you have the ability to build a relationship with them ahead of time.  18:14 Suggestion: You might need 1,000 opt-ins to fill a 50-person event.  18:25 Suggestion: With no name recognition, a cold audience just won't commit. But if they're been warmed up for a few months, they're much more likely. 18:38 Question: How many people are you trying to fill? 18:46 I would like to be able to scale these events so that I'm not leading every single one of them - one a month - if we can literally just show up, run the event, go home, I'd love one per month, 50 people.  19:23 Phase 1: So let's say 75, on the high end. You need at least 1,500 or 2,000 opt-ins to get those butts in the seats, that are in your area. Realistically, you'll need to spend $2.50 to $5.00/ lead to get there. $5.00 X 2,000 = $10,000 in ad costs. But it doesn't stop at the ad. You need to be continually dripping on them, developing a relationship.  19:55 Phase 2: Try to get some low-ticket offers on the front-end of the funnel. Maybe a $7 upsale, a $37 upsale, a $97 upsale kind of thing, so you can recoup some of your ad costs. That's what we're working on in our business, but it's successful.  20:13 Suggestion: To create the relationship, they want to know that if they invest their money they're going to get the return. So if they do a small investment and feel successful, you reinforce the relationship and then you give them an opportunity to do a higher level of commitment with you. More transformation. Building them up to that stage is a process. It's a long-term, stepping stone type relationship. You get their information, and then you nurture them. It's a life-long relationship.  21:02 Question: You only have one entry-point. How can you create 3, 5, 7? Do you have any automated funnels? What else can you do?  21:22 Kit: Our systems are such rats' nests, they require so much manpower, so we need to clean it all up and streamline. 21:35 Suggestion: Eliminate anything that doesn't serve you. What's left, simplify and streamline.  21:46 Kit: We do have an automated program, but I question it because I'm afraid it's like every other course on the Internet.  21:54 Rosy: We never released it. We've only done some beta testing for it.  22:25 Kit: We have so much that we're doing, that we don't finish things.  22:30 Brad: It sounds like you guys need to simplify, streamline, and scale. In that order. 22:38 Suggestion: My best hack for multiple entry-points, fast is to come up with an eBook that's the Top 10 Something, then you have ten leadpages and each leadpage is one of those things. Then you can send ads to that one thing, so your Facebook ad is Here's the One Trick to XYZ" it goes to the leadpage, which goes to the eBook. But it's 10X. There's one lead magnet, but ten ways into it. 23:08 Brad: That's interesting. Do you cut the ones that aren't tracking? 23:16 Suggestion: The trick is that they're in the book.    23:24 Brad: Say #2 isn't going anywhere, but #8 is killing it, wouldn't you just double down on #8? 23:26 Yeah. But that's the quickest way to get ten entry points to one thing. Mistakes work best; people like to know what not to do. Or myths. But a top 10 list in an ad can be overwhelming, so just say, "Here's the one thing that's going to help you do XYZ." When they show up it's ten things. 24:15 Suggestion: I just did a bad-ass video with an opt-in at the end. 24:30 Brad: $500 price point, time and money. It's like have this Mastermind, but there's no stairs to the top floor. Unless they're really committed, they're not going to jump. 24:46 Kit: We have people go from $47 to $5,000 with nothing in between. We're doing already. But we could have an automated $500 program. 24:55 Brad: Or you could just have stairs.  25:06 Question: Have you thought about an automated webinar? 25:08 Kit: I created one with the Facebook guy then he didn't put it out.  25:14 Question: What  are the top-5 things that you're going to work on for the next week? 25:28 Kit: Rat's nest. Launch the course.  25:43 Kit: Delegate and SOP for all the stuff we don't want to do.  26:34 Kit: Scaling consultant, should be #1. 27:24 Rosy: Putting our energy into the next programs.  27:38 Kit: Getting people into the programs.   Three Key Points: <ol> <li>Get organized. Think about hiring someone to help you. Make a to-do list.</li> <li>You’ll need to spend money on advertising, probably more than you realize.</li> <li>Outsourcing and delegating is good, but you’ve got to understand all of your systems. Create SOPs. </li> </ol>

<description>&lt;p&gt;&lt;span style="font-weight: 400;"&gt;Kit Volcano runs The Little Volcano with his wife, Rosy. They train coaches. Their business has been compared to running a mystery school and a sacred funhouse of mirrors. He's celebrating completing his first talk. He opened for Kyle Seaspin. And he nailed it.&lt;/span&gt;&lt;/p&gt; &lt;p&gt; &lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;04:11 Challenge: We only have one entry-point to working with our business. So it can only grow as big as our challenges can be. So we don't know how to get more people into the events, which is the thing I really love doing. &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;05:19 Question: Who comes to your events?&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;05:24 The people who do the week-long challenge. &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;05:32 Question: What is your current funnel? &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;05:35 Every single person in the challenge comes from a referral when we teach our coaches how to do enrollment. &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;05:53 Rosy: Or it's people who've seen us on stage. &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;05:57 Question: Why don't you do paid advertising?&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;06:00 I paid a guy once, he was totally optimistic at first, then he came back and said we have too much of a culty vibe and it'll never work. No results, then he bailed. &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;06:33 Question: Who's ever hired a shitty service provider? Who's still been successful despite hiring a shitty service provider? &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;06:40 Brad: You who else is is culty? Every other major successful brand on the planet.&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;06:59 Suggestion: So that guy's an idiot. Go hire somebody else. &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;07:16 Kit: We've been through 3 marketers. There's no trust there anymore. &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;07:20 Rosy: We hired someone to fix our website. It was a bust. We hired someone to transform our campaign; he just transferred all of our contacts and then ghosted. &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;07:33 Question: Are you getting referrals from trusted second paties?&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;07:36 Yes. &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;07:56 Question: Are you not spending enough for the right people? Let's nail down the problem. You're either not investing enough to get the right people or the leadership or communication is mismatched. &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;08:15 It's probably both.&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;08:28 Suggestion: You've got to be about to suss out someone's value. I've seen talented people way undervalued and terrible people way overvalued. You need to learn how to structure deals so that you won't get hurt if they produce nothing. Walk the deal toward having everybody win. &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;10:10 Suggestion: But these relationships take time to build. Give them a month or two to see how they do, then start giving them more. Make sure you're getting what you're paying for. Think of "if this, then that." &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;10:35 Suggestion: Be slow to hire and quick to fire. &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;10:48 Suggestion: You've also got to be reasonably competent with all of the tools; clickfunnels, Bitly, spreadsheets, etc. I get nervous if I don't understand a process. If there's an emergency, I need to know what to do. &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;11:33 Suggestion: Have them make videos of themselves doing what they're doing, so you can learn it, too. And make that contingent upon them getting paid. &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;12:15 Suggestion: Being an emotional buyer ends up fucking everybody. &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;12:52 Suggestion: Ads are just science; use the scientific method.&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;13:14 Suggestion: Spend enough money to teach Facebook to send you the leads that you want. This will probably be more than you think you need to spend. They're called conversion events, and you need to send at least 50 in order for Facebook to learn. &lt;/span&gt;&lt;/p&gt; &lt;p&gt; &lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;14:24 Suggestion: Split-test your pages and copy. The ads, the images, everything. You don't know what will work, so you need a lot of options. You get closer and closer with every iteration. &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;15:28 Suggestion: When you're advertising for a location-dependent event, it's the trickiest ad. Try having an opt-in. Try 3-month lead-ups. &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;17:19 Suggestion: Is extremely difficult and expensive to get somebody to commit to showing up to a thing in person. It's extremely easy to get somebody's email, by offering them some free virtual value. If you're targeting within 50 miles and getting an email, you know that you can continue to market to them consistently, without having to pay again. You have the ability to get them to come, once you've warmed up to them. You have the ability to retarget them with more ads. Ultimately, you have the ability to build a relationship with them ahead of time. &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;18:14 Suggestion: You might need 1,000 opt-ins to fill a 50-person event. &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;18:25 Suggestion: With no name recognition, a cold audience just won't commit. But if they're been warmed up for a few months, they're much more likely.&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;18:38 Question: How many people are you trying to fill?&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;18:46 I would like to be able to scale these events so that I'm not leading every single one of them - one a month - if we can literally just show up, run the event, go home, I'd love one per month, 50 people. &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;19:23 Phase 1: So let's say 75, on the high end. You need at least 1,500 or 2,000 opt-ins to get those butts in the seats, that are in your area. Realistically, you'll need to spend $2.50 to $5.00/ lead to get there. $5.00 X 2,000 = $10,000 in ad costs. But it doesn't stop at the ad. You need to be continually dripping on them, developing a relationship. &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;19:55 Phase 2: Try to get some low-ticket offers on the front-end of the funnel. Maybe a $7 upsale, a $37 upsale, a $97 upsale kind of thing, so you can recoup some of your ad costs. That's what we're working on in our business, but it's successful. &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;20:13 Suggestion: To create the relationship, they want to know that if they invest their money they're going to get the return. So if they do a small investment and feel successful, you reinforce the relationship and then you give them an opportunity to do a higher level of commitment with you. More transformation. Building them up to that stage is a process. It's a long-term, stepping stone type relationship. You get their information, and then you nurture them. It's a life-long relationship. &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;21:02 Question: You only have one entry-point. How can you create 3, 5, 7? Do you have any automated funnels? What else can you do? &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;21:22 Kit: Our systems are such rats' nests, they require so much manpower, so we need to clean it all up and streamline.&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;21:35 Suggestion: Eliminate anything that doesn't serve you. What's left, simplify and streamline. &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;21:46 Kit: We do have an automated program, but I question it because I'm afraid it's like every other course on the Internet. &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;21:54 Rosy: We never released it. We've only done some beta testing for it. &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;22:25 Kit: We have so much that we're doing, that we don't finish things. &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;22:30 Brad: It sounds like you guys need to simplify, streamline, and scale. In that order.&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;22:38 Suggestion: My best hack for multiple entry-points, fast is to come up with an eBook that's the Top 10 Something, then you have ten leadpages and each leadpage is one of those things. Then you can send ads to that one thing, so your Facebook ad is Here's the One Trick to XYZ" it goes to the leadpage, which goes to the eBook. But it's 10X. There's one lead magnet, but ten ways into it.&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;23:08 Brad: That's interesting. Do you cut the ones that aren't tracking?&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;23:16 Suggestion: The trick is that they're in the book. &lt;/span&gt;&lt;/p&gt; &lt;p&gt; &lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;23:24 Brad: Say #2 isn't going anywhere, but #8 is killing it, wouldn't you just double down on #8?&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;23:26 Yeah. But that's the quickest way to get ten entry points to one thing. Mistakes work best; people like to know what not to do. Or myths. But a top 10 list in an ad can be overwhelming, so just say, "Here's the one thing that's going to help you do XYZ." When they show up it's ten things.&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;24:15 Suggestion: I just did a bad-ass video with an opt-in at the end.&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;24:30 Brad: $500 price point, time and money. It's like have this Mastermind, but there's no stairs to the top floor. Unless they're really committed, they're not going to jump.&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;24:46 Kit: We have people go from $47 to $5,000 with nothing in between. We're doing already. But we could have an automated $500 program.&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;24:55 Brad: Or you could just have stairs. &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;25:06 Question: Have you thought about an automated webinar?&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;25:08 Kit: I created one with the Facebook guy then he didn't put it out. &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;25:14 Question: What  are the top-5 things that you're going to work on for the next week?&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;25:28 Kit: Rat's nest. Launch the course. &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;25:43 Kit: Delegate and SOP for all the stuff we don't want to do. &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;26:34 Kit: Scaling consultant, should be #1.&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;27:24 Rosy: Putting our energy into the next programs. &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;27:38 Kit: Getting people into the programs.&lt;/span&gt;&lt;/p&gt; &lt;p&gt; &lt;/p&gt; &lt;p&gt;&lt;strong&gt;Three Key Points:&lt;/strong&gt;&lt;/p&gt; &lt;ol&gt; &lt;li&gt;&lt;span style="font-weight: 400;"&gt;Get organized. Think about hiring someone to help you. Make a to-do list.&lt;/span&gt;&lt;/li&gt; &lt;li&gt;&lt;span style="font-weight: 400;"&gt;You’ll need to spend money on advertising, probably more than you realize.&lt;/span&gt;&lt;/li&gt; &lt;li&gt;&lt;span style="font-weight: 400;"&gt;Outsourcing and delegating is good, but you’ve got to understand all of your systems. Create SOPs. &lt;/span&gt;&lt;/li&gt; &lt;/ol&gt;</description>

Kit Volcano runs The Little Volcano with his wife, Rosy. They train coaches. Their business has been compared to running a mystery school and a sacred funhouse of mirrors. He's celebrating completing his first talk. He opened for Kyle Seaspin. And he...

8 Minute Mastermind

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