In this week's episode of Martech Masters, Gabriel is joined by Katie Parkes, Head of Social, Global Marketing at Shopify. Through this episode we explore Katie's love for filmmaking and how she applies what she's learned through previous experiences at her her position with Shopify. Katie also talks at length about manipulated media and the problems it brings for the future of video. How do we commit to keeping content truthful? How do you measure success through your production and brand? Learn all of that and more in this week's episode!

Martech Masters: Presented By Nextiny Marketing

[email protected] (Shopify, Katie Parkes, Nextiny Marketing, Gabriel Marguglio)

The Importance of Storytelling and Keeping Content Truthful: Katie Parkes, Head of Social, Global Marketing at Shopify

APR 14, 202151 MIN
Martech Masters: Presented By Nextiny Marketing

The Importance of Storytelling and Keeping Content Truthful: Katie Parkes, Head of Social, Global Marketing at Shopify

APR 14, 202151 MIN

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