<p>In our fourth episode, we meet with young entrepreneur Olivia Puri Negri, funder of the eco-friendly and organic brand of tampons "HelloSerena." After earning an economics degree at Bocconi University, Olivia decided to move to Paris where she started working for a fashion start-up. She soon realized that what she wanted to do was to start her own brand and "HelloSerena" was born. The idea behind it was to normalize menstruation by creating a product that would make periods part of every woman's own beauty routine rather than a struggle that has to remain hidden at all costs. In this episode, we cover a variety of topics, ranging from the tampon tax and personal anecdotes on menstruation to how to empower women to make more informed decisions about their own menstrual hygiene products.</p>