In this solo/case-study episode, I’m sharing a super simple—but insanely effective—pricing tweak that helped one of our Web Designer Pro® members, Tom, land a $5,000/yr SEO deal… on the same day he made the change.We break down:why too many plan options confuse clientshow to structure your plans to make the right option stand outwhat Tom changed to close the deal immediatelyhis updated SEO plan layoutlessons you can apply to your own recurring plans right nowIf you’ve ever struggled with pricing, packaging, or getting clients to choose higher-value plans, this one will help big time.Head to the show notes to get all links and resources we mentioned, along with a full transcription of this episode at joshhall.co/413