I Grow Salons Podcast

Want to make your Facebook and Instagram ads more effective? Targeting the right audience can make or break your campaigns. In this episode, we dive deep into the art and science of audience targeting specifically tailored for salon owners and hairstylists. Identifying Your Ideal Customer: Discover how to create customer personas and use both demographics and psychographics to zero in on your perfect audience. The Power of Lookalike Audiences: Learn what a lookalike audience is, why it's a game-changer for your salon's marketing strategy, and how to set one up for success. Whether you're new to social media advertising or looking to fine-tune your existing campaigns, this episode provides actionable insights that you can apply immediately to drive more bookings and increase revenue. Don't miss out on these proven strategies to elevate your salon's social media marketing game. Tune in now! What You'll Learn:

Beauty Brand Marketing - Private Coaching Call Q&A

"In this must-listen episode, we dive into the world of advertising metrics crucial for hairstylists and salon owners. Whether you're new to Facebook and Instagram advertising or looking to optimize your existing campaigns, this episode is your go-to guide for meaningful metrics. We'll discuss everything from the basics like Click-Through Rate and Cost Per Click to deeper insights like Return on Ad Spend and Customer Lifetime Value. Learn how to make data-driven decisions that will enhance your ROI and elevate your business. Tune in for expert tips, case studies, and even some insider advice from industry professionals!"

Which is better Facebook ads or Instagram ads in 2022

How to increase the ROI of your Facebook/Instagram ads