➡️ Join 321,000 people who read my free weekly newsletter: https://newsletter.scottdclary.com➡️ Like The Podcast? Leave A Rating: https://ratethispodcast.com/successstoryEric Ries is an entrepreneur, author, and business visionary best known for writing The Lean Startup, a groundbreaking framework that has sold over five million copies and fundamentally transformed how startups and enterprises build products and manage innovation. Drawing from his own experiences as a Silicon Valley founder, Ries introduced the concept of the "minimum viable product" and iterative, customer-driven development, principles now embraced by companies and business schools worldwide. His latest book, Incorruptible: Why Good Companies Go Bad… and How Great Companies Stay Great, tackles one of the most pressing questions in modern business: what causes thriving organizations to lose their way, and what separates the rare few that manage to sustain greatness over time. Through his work, Ries continues to challenge entrepreneurs, investors, and policymakers to rethink the fundamental structures driving, and too often corrupting the world of business.➡️ Show Linkshttps://www.instagram.com/ericriesactual/https://x.com/ericries https://www.linkedin.com/in/eries/ ➡️ Bookshttps://www.amazon.com/Incorruptible-Good-Companies-Great-Stay/dp/B0FWZZBPZBhttps://www.amazon.com/Lean-Startup-Entrepreneurs-Continuous-Innovation/dp/0307887898 ➡️ Podcast SponsorsHubspot - https://hubspot.com/  Huel - https://huel.com/scott (Code: scott)iDigress Podcast - https://www.idigress.fm  Riverside – https://creators.riverside.com/scottclary Odoo – https://www.odoo.com NetSuite - https://netsuite.com/scottclary/ Indeed - https://indeed.com/claryFramer - https://framer.com/design (Code: SuccessStory)LinkedIn Ads - https://linkedin.com/scottclary Priori - https://priori.life/ Mars Men - https://mengotomars.com/ Upwork - https://upwork.com/ Xero - https://www.xero.com Dell - dell.com/dell-pro AutoPilot - https://www.joinautopilot.com/landing Cohesity - https://www.cohesity.com/datacloud Amp - https://amp.ai ➡️ Talking Points00:00 – Intro01:28 – Attending a Company’s Funeral09:16 – Business Advice That Didn’t Age Well12:06 – Debunking Entrepreneurship Myths18:18 – When Success Becomes the Problem25:06 – Sponsor Break28:05 – The Foundation of Ethical Capitalism45:11 – Adapting to Changing Market Forces50:57 – Sponsor Break53:08 – Why Founders Still Build the Wrong Way1:05:32 – Eric’s Advice for First-Time Founders1:10:54 – Why Trust Is the Foundation of Business1:17:32 – The Business Lesson He’ll Teach His Children