The Match Slip

We know that game stores with multiple locations exist. Zia Games in New Mexico is one of them. However, have you heard of a store owner who also owns conventions? Yes, conventions, as in more than one. Store owner Troy owns three conventions in New Mexico. He shares how he finds store locations and his methods for building a successful convention. He's also willing to pivot when something is or isn't working.

Have you ever been to a store that runs Magic: The Gathering Commander tournaments every night of the week? Not only does General Manager Alexandra do exactly that, but she'll run an event for any smaller niche game that may only turn out four players. Duke City Games operates four stores in New Mexico with its largest location supporting 100 players.

Michael, the owner of the Finch and Sparrow Games store, tells us that Magic: The Gathering is different from how it was five to ten years ago. As a game store owner, he specializes in card games, where Magic: The Gathering is 95% of his business. Michael believes in doing one thing well rather than being OK at multiple things, hence card games.

Most game stores offer a variety of games, including board games, Warhammer 40,000, and collectible card games. Steve, the owner of E4 Cards & More, has explored other games like Warhammer 40,000, but he mentions that they have a "different vibe, different focus." He wanted to concentrate on one aspect and excel at it: collectible card games, all while creating a store people enjoy visiting.

Scott and his family set out to create a game store that cares about its customers. Scott learned from his son that "Silver Dragon" is the "caring" meaning behind the store's name. Moreover, the family sought to build a store women would want to visit, so Scott enlisted his wife as the interior designer.