This week Mike welcomes legendary entrepreneur Brandon Steiner, founder of Steiner Sports and the visionary behind CollectibleXchange. From starting with $4,000 in 1987 to building a 50 million dollar sports collectibles empire, Brandon shares the real story behind his rise, complete with risks, failures, and game-changing partnerships. Brandon takes us inside the early days of athlete marketing, long before social media, where relationships, trust, and hustle were everything. By booking thousands of athlete appearances each year, he built a network that would later fuel one of the most iconic memorabilia businesses in the world. But this conversation goes far beyond collectibles. Brandon breaks down the mindset required to succeed as an entrepreneur, emphasizing the importance of discovering your unique gift. He explains why success isn't linear, why failure scales as you grow, and why "figuring-it-out" is essential in both business and life. Mike and Brandon also dive into the power of long-term thinking, including how a handshake deal with the New York Yankees led to one of the most historic memorabilia opportunities ever, preserving and selling pieces of the original Yankee Stadium. If you're an entrepreneur, sports fan, or someone searching for your purpose, this episode will challenge how you think about success and inspire you to go build something meaningful. Resources Mentioned in This Episode: CollectibleXchange Steiner Sports Living on Purpose You Gotta Have Balls The Business Playbook The Ride Alongs Connect with Brandon and CollectibleXchange: Website Email: [email protected] Connect with Mike: Linktree SPONSORS: Social Chameleon | Transform Your Podcast AFFILIATES: Libsyn: First Month FREE with Promo Code BEGREAT Riverside | This interview was recorded on Riverside Want to become a show sponsor or affiliate? Email [email protected] Copyright © 2026 Mike'D Up! with Mike DiCioccio | For permission to use this content in any way, please email [email protected]