In this episode of *The Travel Wins*, we dive deep with Jason Greenwood, founder of Greenwood Consulting, a visionary in the eCommerce world who's on a mission to rewrite the rules for B2B brands. With over two decades of experience, Jason realized early on that most eCommerce agencies and consultants focus their energy on trendy, high-profile retail brands, leaving behind manufacturers, wholesalers, and distributors eager to make their mark in the digital marketplace. This gap inspired him to create Greenwood Consulting, a service precisely tailored to meet the needs of B2B brands yearning to harness the explosive growth potential of eCommerce.<br /><br />Jason's journey began with his own frustrations as a merchant. He often felt that he needed a trusted partner to guide him, someone who understood the unique challenges B2B brands face when stepping into digital transformation. So, he built Greenwood Consulting to be *that* partner—a one-stop advisory service designed to simplify and supercharge the eCommerce journey for businesses that have been traditionally overlooked. Offering a fixed-price, all-inclusive monthly subscription, Greenwood Consulting ensures clients know exactly what they’re investing in and the value they’ll gain, creating a steady, reliable partnership that B2B companies can trust.<br /><br />Jason shares how his firm taps into a powerful network of technical experts and agency partners, bringing world-class resources to every client. This approach has been a game-changer for B2B brands, who no longer have to navigate the complexities of omni-channel and digital transformation on their own. In this conversation, Jason highlights the essential strategies and key factors that help these businesses not just survive, but thrive in an increasingly digital-first economy.<br /><br />Tune in as we uncover how Jason Greenwood is redefining success for the often-overlooked giants of the B2B world, helping them unlock new growth opportunities with a groundbreaking approach to eCommerce consulting.