Marketing, Media & Money

Struggling to make your social media strategy work? Marketing expert Peg Fitzpatrick is here to share the secrets behind creating a winning digital strategy. Learn the foundational steps to building a social media plan that delivers real results, not just pretty visuals. 

Discover Peg's proven tactics for reviving stagnant channels, scaling your efforts without burnout, and capitalizing on the latest marketing trends to stay ahead of the competition. Plus, get Peg's insider tips for balancing DIY social media and outsourcing, leveraging AI tools to streamline content creation, and crafting an authentic brand story that resonates with your audience. 

This episode is a must-listen for any business owner or marketing professional seeking to take their social media strategy to the next level. Peg's actionable insights and real-world expertise provide a roadmap for taking your digital presence to new heights.

Key Takeaways in this Episode:

• Revive Stagnant Channels with the "Social Media CPR" Approach: Discover Peg's innovative tactics for breathing new life into underperforming social media channels and re-engaging your audience.
• Balance DIY and Outsourced Social Media Management: Learn how to strike the optimal balance between hands-on social media work and strategic outsourcing to maximize efficiency.
• Leverage AI Tools to Streamline Content Creation: Explore how to utilize cutting-edge AI technologies to automate and optimize your content production process.
• Cultivate an Authentic Brand Story that Resonates: Uncover methods for developing a brand narrative that deeply connects with your target audience and drives meaningful engagement.
• Capitalize on Emerging Social Media Trends: Gain Peg's insights on the latest marketing trends to stay ahead of the curve and outpace your competition.
• Maximize the Power of Pinterest for Long-Term Visibility: Discover Peg's top strategy for leveraging Pinterest to achieve lasting content exposure and SEO benefits.

"One thing that I see small businesses do a lot is they make the mistake of getting their brand voice wrong, and they kind of talk, like, themselves instead of being the brand."

- Peg Fitzpatrick

About our Guest: 

Peg Fitzpatrick is a social media powerhouse, co-authoring The Art of Social Media: Power Tips for Power Users with Guy Kawasaki and now debuting her solo book, The Art of Small Business Social Media: A Blueprint for Marketing Success. As the first head of social strategy for Canva, Peg knows social media, creativity and community. 

And as the secret weapon that big brands keep from their competitors, Peg has put into practice everything she teaches and has pre-tested all the social media tips and engagement strategies to build successful platforms for her clients—and herself. She's been awarded a Presidential Ambassadors for Global Entrepreneurship medal from entrepreneur Daymond John and featured on NPR, TIME, Bloomberg Business and Inc. 

Want to transform your sponsorship strategy into a powerful tool that attracts high-value sponsors perfectly aligned with your brand and audience? We’ve got the perfect guide to get you there. 

In this episode, sponsorship expert Alex Durant shares over 15 years of industry insights and best practices in strategic event sponsorship. She shares insights on viewing events through a sponsorship lens, creating meaningful sponsor connections, and leveraging powerful concepts like "brand rub" and "sponsorship real estate" to enhance sponsor visibility and to maximize engagement. You’ll also learn about the latest trends in event sponsorship, how to manage sponsorship agreements effectively, and the key metrics to track your sponsorship success.

Whether you’re an event organizer, podcast host, or entrepreneur, you’ll discover actionable strategies for attracting and retaining high-quality sponsors to build long-lasting partnerships that deliver real results and lasting impact!

Key Takeaways in this episode:

• View Events from a Sponsorship Lens: Learn how to transform your event or podcast into a sponsorship magnet by aligning with sponsor goals and values.
• Maximizing Sponsor Engagement & Visibility: Discover strategies for meaningful engagement with attendees and boosting sponsor visibility, enhancing the overall partnership value.
• Aligning Sponsor Demographics & Event Purposes: Ensure your event’s purpose and audience align with your sponsors' missions to create long-term, win-win relationships.
• The "Brand Rub" Concept & Untapped Sponsorship Opportunities: Explore how to leverage the power of "Brand Rub" and identify hidden sponsorship opportunities across platforms.
• Key Metrics & Managing Sponsorship Agreements: Learn the key metrics to track sponsorship success and how to effectively manage sponsorship agreements for a seamless experience.
• Emerging Trends & Challenges in Event Sponsorships: Stay ahead with the latest trends and strategies to overcome common challenges in sponsorship management.

“If you're hosting an event, look at your event from that sponsorship lens to identify, what do you have to sell to a sponsor that's going to make it great?... But also with that sponsorship lens, I talk about identifying all the marketing assets that you have available.” - Alex Durant 

About our Guest: 

Alex Durant is a seasoned professional with over 15 years’ experience in managing sponsors at award-winning festivals across the US. Renowned for her concierge service and meticulous attention to detail, Alex has garnered praise from both festival clients and sponsors alike. Building and nurturing long-term relationships lie at the heart of her success. 

Alex founded Durant Consulting Inc. which has overseen sponsor fulfillment and advancement for over 500 brands, facilitating sponsorship fees exceeding $21 million. 

Durant Consulting Inc. not only manages sponsors, but also works with clients to craft event sponsorship proposals and to streamline all sponsor communication.

In today's crowded entrepreneurial landscape, standing out and making a lasting impression can feel like an uphill battle. But what if there was a powerful strategy that could transform your business and amplify your reach? Enter the world of podcast guesting. 

In this episode, Kimberly Spencer shares how understanding and leveraging your "zone of genius" can transform your effectiveness as a business owner and podcast guest. You'll learn how to identify your unique zone of genius, captivate your audience, and position yourself as a thought leader. Kimberly also offers strategies for building strong relationships with podcast hosts, turning them into fans who champion your message.

Kimberly highlights how courage and vulnerability in sharing personal stories can help you connect with your audience on a deeper level. You’ll also get practical tips for building a dream team and creating a system to scale your podcast guesting efforts. The episode also explores the future of entrepreneurship and the role of podcasting in shaping the landscape.

Whether you're a seasoned entrepreneur or new to the business world, this episode is filled with practical tips and inspiring stories to help you master podcast guesting and boost your impact. Tune in to elevate your visibility, authority, and business growth.

Key Takeaways in this Episode:

• Discover your unique zone of genius - the areas where you excel and can provide the most value. Leveraging your zone of genius can help you delegate 90% of your tasks and focus on what you do best.
• Build genuine connections with podcast hosts by showing up with value, generosity, and a spirit of reciprocity. These relationships can lead to unexpected opportunities, such as speaking engagements and referrals.
• Sharing personal stories and being vulnerable can help you connect with your audience on a deeper level. This builds trust and positions you as an authentic thought leader.
• Create a streamlined Podcast Guesting System for identifying, pitching, and following up with podcast opportunities. This allows you to scale your podcast guesting efforts efficiently.
• Assemble a dream team and delegate tasks that are not in your zone of genius to a talented team. This frees you up to focus on high-impact activities that drive your business forward.
• Prepare for the future of entrepreneurship by understanding the importance of building authority, reputation, and credibility in a rapidly evolving landscape influenced by technology and changing consumer behaviors.

"When you're able to communicate and tell your story in a way that positions you with authority in front of the right avatar, with the right angles, that's how you then start to profit from guest podcasting beyond the scope of just revenue into real, lasting, long-term relationships that can truly be game changers for your life and your business.“ - Kimberly Spencer

About our Guest: 

Kimberly Spencer is an award-winning high-performance, trauma-informed coach and trainer, Amazon best-selling author, TEDx speaker, and the founder of CrownYourself.com, helping visionary leaders transform their self-limiting stories, build their empire, stand out fearlessly, and make the income and the impact they deserve.

Want to learn the secret to effortlessly closing high ticket sales and attracting clients to your business? The solution lies in mastering the art of the sales conversation with authenticity and connection, paving the way for deeper client engagement.

Sales expert Nikki Rausch will reveal her secrets to transforming your sales game. But here's the twist—Nikki's unique approach goes beyond the traditional sales funnel. 

Nikki shares her signature "Selling Staircase" framework - a 5-step process that transforms the sales experience for both the seller and the buyer. Learn how to make a powerful first impression, create genuine curiosity, uncover client needs through smart discovery questions, craft tailored proposals, and confidently close the deal. Discover strategies to overcome common objections, effectively handle pricing concerns, and increase your chances of selling higher-value packages. Nikki also provides actionable tips on adding flexibility and customization to your sales approach.

Whether you're an entrepreneur, small business owner, or sales professional, this episode is packed with practical advice to help you sell successfully and authentically, without feeling pushy or salesy. Tune in to master the sales conversation and take your business to new heights.

Key Takeaways in this Episode:

• Utilize the 5-step "Selling Staircase" framework to guide the sales conversation.
• Make a powerful first impression to establish credibility and engage the prospect.
• Use "Here kitty kitty" responses to pique the prospect's curiosity and identify potential clients.
• Conduct effective discovery calls by pre-framing the conversation and using a set list of questions.
• Address objections with conditional closes and make it easy for prospects to come back when ready.
• Anchor the sales process with the highest-priced offer and present no more than 3 options.
• Demonstrate flexibility and customization by adjusting offers to meet the prospect's specific needs.

"The more flexibility that you can show in a sales conversation, or in any conversation, the more influence you have. The most flexible person typically has the most influence.“ ~ Nikki Rausch

About our Guest: 

Nikki Rausch, CEO of “Sales Maven”, an organization dedicated to authentic selling, has the unique ability to transform the misunderstood process of “selling”. With 25+ years of experience selling to such prestigious organizations as The Bill & Melinda Gates Foundation, Hewlett-Packard, and NASA, Nikki shattered sales records in many industries, receiving multiple “top producer” awards along the way.

Today, entrepreneurs and small business owners from a wide range of disciplines hire Nikki to show them how to sell successfully and authentically, without being pushy or “salesy.”

Are you ready to turn your unique voice into your greatest competitive advantage? In this episode, Jess Sato discusses how women can harness the power of their big ideas to create lasting impact. Jess shares her BOLT framework - Bold, Original, Loud, and Tenacious - and breaks down how to assess if your transformative vision has what it takes to change the world. 

Jess will guide you through the process of identifying your expertise, passion, and the unmet needs you’re primed to address, then crafting a core messaging strategy to powerfully communicate your ideas. Learn the strategies for leveraging big ideas to drive meaningful change, the importance of building a supportive community, and overcoming common challenges women face when stepping onto the global stage. Jess also gives us a behind-the-scenes look at her "Big Idea Intensive" program, which helps women turn their passion projects into actionable plans.

Whether you're an aspiring thought leader or a seasoned entrepreneur, this episode is packed with insights to help you amplify your unique voice and use it to make your mark. So, get ready to think big, get bold, and create the change you want to see.

Key Takeaways in this Episode:

• Identify your "Big Idea" - a bold, audacious concept that can create real impact in the world. 
• BOLT Framework - Assess if your idea is Bold, Original, Loud, and Tenacious enough.
• Leverage Your Unique Expertise, Experience, and Passion to craft a core messaging strategy that effectively communicates your transformative vision.
• Build a supportive community of diverse perspectives to challenge your thinking, provide feedback, and help you persevere when bringing your big idea to life.
• Overcome common obstacles like imposter syndrome and being "too expert" by breaking down your message into bite-sized, approachable pieces.
• Use your big idea as an operational filter to guide your business decisions and create lasting change, beyond just profit.

"A big idea is essentially a bold or audacious thought or concept that we use to create impact in the world… At the core, it's an idea that forces other people to take notice. It's something that catches your eye… And that's the goal for us as business owners, to have an idea that really cuts through the noise and allows people to take notice. - Jess Sato

About our Guest: 

Jess Sato is passionate about helping women globally use their unique skills, expertise, and voice to create opportunities for themselves and others. As the founder and CEO of Jessica Sato Consulting, a speaker coach, and business growth strategist, Jess guides female thought leaders and entrepreneurs in the social impact space through a unique process to hone in on their big idea, create a core messaging strategy, and boldly leverage it as their competitive advantage.