In this episode of Women at WIRC, Custom Builder Online Editor Caroline Broderick interviews Ginger Curtis, founder and CEO of Urbanology Designs, about the emerging field of neuroaesthetics. Ginger shares her personal journey through significant life challenges, including her daughter's leukemia and her own battle with breast cancer. She discusses how these experiences influenced her instinct to create beauty and embrace the role of neuroaesthetics in design. Neuroaesthetics, a combination of design and neuroscience, explores the profound impact of beauty on the human experience. Ginger also provides practical tips for incorporating principles of neuroaesthetics in various spaces. WIR+CC Conference: https://www.womensconstructionconference.com/2024/ Urbanology Designs: https://www.urbanologydesigns.com/ Custom Builder: https://www.custombuilderonline.com/ Pro Builder: https://www.probuilder.com/ Pro Remodeler: https://www.proremodeler.com/ 00:00 Introduction to Women at WIRC Podcast 01:17 Meet Ginger Curtis: Designer and CEO 01:32 Understanding Neuroaesthetics 02:01 Ginger's Personal Journey and Inspiration 04:26 The Power of Fractals in Design 06:44 Ginger's Story of Resilience and Design 13:42 Launching a Design Firm from Adversity 16:26 Practical Tips for Neuroaesthetic Design 18:04 Conclusion and Upcoming Events