<p><a href="https://www.linkedin.com/in/cyrusshepard">Cyrus Shepard</a> is an SEO, online marketer, content publisher, and writer. He was the Head of the SEO and Content Team at <a href="https://moz.com/">Moz</a> and worked with dozens of both startups and Fortune 500 companies to craft online growth and optimization strategies to increase qualified audience share across inbound channels. Cyrus is also a seasoned speaker and marketing Evangelist at events like MozCon, SMX – Search Marketing Expo, Marketing Festival, Marketing Nation Summit, MnSearch Summit and more.</p> <p>Cyrus touches on the following subjects in this podcast:</p> <ul> <li>His breakdown of the best practices for technical SEO</li> <li>Shares the most notable and informational articles on moz.com</li> <li>Describes what SEO success factors and how they are useful to know</li> <li>How to optimize your site architecture for big SEO wins</li> <li>He talks about how to create content that matches a user’s search query</li> <li>Shares his best tips on using Google Search Console to optimize for SEO</li> <li>How he performs A/B testing for SEO</li> <li>How GDPR affects SEO for clients in Europe</li> </ul>