Tech Qualified

In this episode of Tech Qualified, host Justin Brown sits down with Jonathan Bland, Co-Founder of Omni Lab Consulting, to unpack one of the most pressing conversations in B2B marketing right now: how to use AI responsibly in content creation without contributing to the wave of slop flooding LinkedIn and the broader web. The two agency owners open with a candid take on "scrappy marketing" — including a pointed conversation about why expensive ABM platforms like 6sense are losing favor with hea...

In this episode of Tech Qualified, host Justin Brown sits down with Chris Corcoran, Cofounder and Managing Partner at Blue Tusk Partners, to unpack more than two decades of trying to grow a B2B services company without ever building a massive marketing organization. Chris walks through the evolution of memoryBlue's marketing function — from a word-of-mouth-only era driven entirely by client referrals, to early agency partnerships, to bringing on a high-performing junior hire, to eventually bu...

In this episode of Tech Qualified, host Baylee Gunnell sits down with Justin Brown, Co-Founder at Marketers in Demand. They explore what marketing ROI means when your team must both “keep the lights on” and drive growth. Justin draws a hard line between table-stakes marketing and growth marketing. Your website, basic content, and consistent presence work like HR or accounting: you need them to run a business, and not every dollar ties to a clean return. Problems start when leaders demand perf...

In this episode of Tech Qualified, host Baylee Gunnell sits down with Tristan Pelligrino, Co-Founder at Marketers in Demand. They explore the realities of account-based marketing (ABM) for small B2B tech teams, focusing on practical ways to build effective programs without big budgets or expensive software. Tristan explains how scrappy ABM differs from enterprise approaches, breaking down the process of connecting with target accounts using lean tools and smart workflows. He highlights the va...

In this episode of Content Logistics, host Baylee Gunnell sits down with Justin Brown, founder of Marketers in Demand. They explore what it means to build a true marketing roadmap and why small B2B teams need more than just ideas to see growth. Justin breaks down the gap between having a “strategy” in your head and having a documented plan with real goals and actions. He explains that most teams think they have a strategy but lack a written roadmap that outlines what needs to happen and why. ...