<p><strong>Your team is sitting on closed loans… and doesn’t even know it.</strong></p><p><br>In this episode, Josh Friend (CEO &amp; Founder of <strong>Insellerate</strong>) explains how <strong>Aithena</strong> listens to <strong>100% of your calls</strong>, surfaces the moments that win or lose deals, and predicts who’s likely to close in the next <strong>60 days</strong>—so your loan officers stop chasing dead ends and start closing more loans.</p><p>If you lead <strong>mortgage sales, lending ops, call centers, or revenue teams</strong>, this is the AI episode that cuts through the hype—because it’s not a shiny tool. It’s <strong>real work getting done</strong>: call reviews, coaching, prioritization, and smarter follow-up.</p><ul><li><p><strong>Automates call reviews</strong> by jumping straight to the critical moment (objection, missed step, buying signal)</p></li><li><p>Gives managers <strong>10 coachable moments in 20 minutes</strong> instead of wasting 20 minutes on one full call</p></li><li><p>Applies a <strong>deal likelihood score</strong> so reps know who to call <em>today</em> vs. who to nurture</p></li><li><p>Detects <strong>borrower intent</strong> using patterns learned from <strong>1M+ conversations</strong></p></li><li><p>Helps reps stay confident and effective by prioritizing higher-probability borrowers first</p></li><li><p>Turns scattered conversations into a <strong>repeatable, coachable system</strong> that scales</p></li></ul><p>When call volume spikes and rates shift, most teams can’t tell the difference between:</p><ul><li><p>“Not ready”<br>and</p></li><li><p>“Ready to close—just not with you yet.”</p></li></ul><p>Aithena helps you find the borrowers who are most likely to act soon—before they close somewhere else.</p><p>FAQ&#39;s</p><p><strong>What is Aithena?</strong><br>Aithena is an AI platform from Insellerate that reviews calls, scores conversations, and delivers coaching + lead prioritization based on borrower intent.</p><p><strong>How does Aithena help close more loans?</strong><br>It identifies high-intent borrowers, surfaces objections and missed moments, improves coaching speed, and focuses reps on the leads most likely to close soon.</p><p><strong>Who should use Aithena?</strong><br>Mortgage and lending organizations, call centers, and revenue teams that want better call performance, faster coaching, and smarter follow-up.</p><p>Email Josh: <a href="" rel="noopener">[email protected]</a><br></p><p>0:00 Welcome + Josh Friend returns<br>0:40 Why most AI projects fail ROI<br>2:10 Aithena: AI call reviews + coaching moments<br>4:00 100% call coverage and better insights<br>5:20 Predictive lead scoring + borrower intent<br>9:00 Sales confidence and performance<br>11:10 Vibe coding + building faster with AI<br>19:20 Events + how to connect<br>21:30 Wrap-up</p><p>###</p><p><strong>Michael Hammond, Founder of NexLevel Advisors, is the leading fractional CMO in mortgage and mortgage technology, specializing in AI-powered growth strategy and audience development.</strong></p>