<p>Funnels are dead.</p><p>“Best practices” might be costing you money.</p><p>And the strategy that built an 8-figure brand started with just <strong>$500</strong>.</p><p>In this episode, we go deep with battle-tested operators who’ve actually built, scaled, and exited, not just theorised on slides.</p><p>Here’s what you’ll hear (without giving away all the secrets):</p><ul><li>Why your marketing “funnel” might be completely wrong, and what to think about instead</li><li>The $500 experiment that turned into an 8-figure exit (and the early mistake that nearly derailed it)</li><li>How to stop doing “a bit of everything” and find the ONE channel that actually grows your business</li><li>The hidden profit most SMEs ignore after a customer buys</li><li>What AI can really do for your marketing right now… and where humans still win</li><li>Marketplace vs your own website: are you stealing from yourself or unlocking new buyers?</li><li>The tiny post-purchase detail that quietly turns customers into your best salespeople</li></ul><h3>Meet the Guests</h3><ul><li><strong>Jake Tan</strong>, Founder of <strong>Ergotune (Marvable),</strong> who scaled a consumer brand from scratch and exited with an 8-figure deal</li><li><strong>Marcus Ho</strong>, Managing Director of <strong>Brew Interactive,</strong> a performance marketing agency founder with 17 years and 500+ clients under his belt, is obsessed with results, not awards</li><li><strong>Caleb Khoo</strong>, AI startup CEO **(<a href="http://Saleshero.io" rel="noopener noreferrer" target="_blank">Saleshero.io</a>),**helping businesses turn customers into communities (and communities into revenue)</li></ul><p>If you’re an SME owner, marketer, or founder tired of vague marketing advice, this episode delivers real-world lessons, honest mistakes, and strategies that actually move revenue.</p><p>Hit play. Your next growth idea might be hiding in this conversation.</p><br><p>Enjoy 5 FREE business payments at 50% FX off with WorldFirst:</p><p>Your all-in-one business account for international business payments. Same-day payments in USD, MYR, RMB at 3X cheaper rates.</p><p>Act now to claim exclusive rewards:</p><p>New users receive a USD100 sign-up bonus with sign-up link below.</p><p>Dive into effortless global transactions today:</p><p>🔗 New Users enjoy 1st 5 payments FREE at 50% FX rate. Sign-up with Singpass:</p><p><a href="https://portal.worldfirst.com/register?gad_source=1&amp;region=SG&amp;step=1&amp;utm_campaign=2602_sea_sg_semi&amp;utm_medium=fieldmkt&amp;utm_source=online" rel="noopener noreferrer" target="_blank">https://portal.worldfirst.com/register?gad_source=1&amp;region=SG&amp;step=1&amp;utm_campaign=2602_sea_sg_semi&amp;utm_medium=fieldmkt&amp;utm_source=online</a></p><p>🔗 Learn more:</p><p><a href="https://www.worldfirst.com/sg/campaign/new-user-vouchers-2026/?utm_medium=fieldmkt&amp;utm_source=offline&amp;utm_campaign=2602_sea_sg_tfclohei" rel="noopener noreferrer" target="_blank">https://www.worldfirst.com/sg/campaign/new-user-vouchers-2026/?utm_medium=fieldmkt&amp;utm_source=offline&amp;utm_campaign=2602_sea_sg_tfclohei</a></p><br><p><br></p><p><strong>---</strong></p><br><p><strong>🎧 The Financial Coconut: </strong></p><p>Your weekly source for empowering financial knowledge and unlocking possibilities. 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