It's All About the Ads

NOV 27, 201936 MIN
Terms and Conditions Apply

It's All About the Ads

NOV 27, 201936 MIN

Description

<p>In this episode, we explore the history of Internet advertising as it relates to Terms &amp; Conditions agreements. Is advertising a necessary evil, or the Internet’s original sin?&nbsp;</p> <p>Follow the show on Twitter for updates: @TermsCondPod</p> <p>Interested in learning more about Ethan Zuckerman’s research group at the MIT Media Lab? Learn more here: <a href="https://www.media.mit.edu/people/ethanz/projects/ ">https://www.media.mit.edu/people/ethanz/projects/&nbsp;</a></p> <p>To see Phyllis Weber’s advertising director skills in action, visit <a href="https://www.roanoke.com/ ">https://www.roanoke.com/&nbsp;</a></p> <p><br></p> <p><strong>References and Further Reading</strong></p> <p>“The Internet’s Original Sin” -Ethan Zuckerman, writing in The Atlantic, August 2014 <a href="https://www.theatlantic.com/technology/archive/2014/08/advertising-is-the-internets-original-sin/376041/ ">https://www.theatlantic.com/technology/archive/2014/08/advertising-is-the-internets-original-sin/376041/&nbsp;</a></p> <p>“Internet Advertising Sees Breakthrough Year in 1997” IAB <a href="https://www.iab.com/news/internet-advertising-sees-breakthrough-year-1997/">https://www.iab.com/news/internet-advertising-sees-breakthrough-year-1997/</a></p> <p>“Windows XP SP2 Turns 'On' Pop-up Blocking” http://www.internetnews.com/dev-news/article.php/3327991</p> <p>Internet advertising revenue reports: https://www.iab.com/insights/iab-internet-advertising-revenue-report-conducted-by-pricewaterhousecoopers-pwc-2/#year2000</p> <p>FB 2019 2Q results: https://s21.q4cdn.com/399680738/files/doc_financials/2019/Q2/Q2-2019-Earnings-Presentation-07.24.2019.pdf</p> <p>E. Zuckerman on MIT Media Lab Website: https://www.media.mit.edu/people/ethanz/overview/</p> <p>“Weber named Roanoke Times ad director” https://www.roanoke.com/business/weber-named-roanoke-times-ad-director/article_c0f77fed-5acf-5224-87d2-6abf8315931b.html&nbsp;</p> <p>Tracking Pixels: https://en.ryte.com/wiki/Tracking_Pixel</p> <p>Cookies: https://en.ryte.com/wiki/Cookie</p> <p>Google’s ad revenue: 2001-2018: https://www.statista.com/statistics/266249/advertising-revenue-of-google/</p> <p>“You’re only worth $1.21 to Facebook” CNN Money https://money.cnn.com/2012/05/16/technology/facebook-arpu/index.htm</p> <p>BH Media Group Terms &amp; Conditions: https://www.roanoke.com/site/terms.html&nbsp;</p> <p>BH Media Group Privacy Policy: https://www.roanoke.com/site/terms.html/#privacy&nbsp;</p> <p><br></p> <p>Music from https://filmmusic.io</p> <p>"Hard Boiled" by Kevin MacLeod (https://incompetech.com) License: CC BY (http://creativecommons.org/licenses/by/4.0/)</p> <p>"George Street Shuffle" by Kevin MacLeod (https://incompetech.com) License: CC BY (http://creativecommons.org/licenses/by/4.0/)</p> <p>"Martini Sunset" by Kevin MacLeod (https://incompetech.com) License: CC BY (http://creativecommons.org/licenses/by/4.0/)</p> <p>"Cool Vibes" by Kevin MacLeod (https://incompetech.com) License: CC BY (http://creativecommons.org/licenses/by/4.0/)</p> <p>"Sneaky Snitch" by Kevin MacLeod (https://incompetech.com) License: CC BY (http://creativecommons.org/licenses/by/4.0/)</p> <p>"Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC BY (http://creativecommons.org/licenses/by/4.0/)</p> <p>"Kool Kats" by Kevin MacLeod (https://incompetech.com) License: CC BY (http://creativecommons.org/licenses/by/4.0/)</p> <p><strong>Other music:</strong></p> <p>“Let That Sink In,” composed by Lee Rosevere. https://leerosevere.bandcamp.com/&nbsp;</p> <p>Used under a Creative Commons Attribution 4.0 International License https://creativecommons.org/licenses/by/4.0/&nbsp;</p> <p>“Southside,” composed by Lee Rosevere. https://leerosevere.bandcamp.com/&nbsp;</p> <p>Used under a Creative Commons Attribution 4.0 International License https://creativecommons.org/licenses/by/4.0/&nbsp;</p> <p>“Royale,” performed by Josh Lippi &amp; the Overtimers https://joshlippi.bandcamp.com/</p> <p><br></p> --- Support this podcast: <a href="https://podcasters.spotify.com/pod/show/terms-and-conditions/support" rel="payment">https://podcasters.spotify.com/pod/show/terms-and-conditions/support</a>