“Going into a new market requires humility. You don’t know the market well, and you have to accept that.”

JAN 12, 202644 MIN
The Lighthouse Conversations with Hashem Montasser

“Going into a new market requires humility. You don’t know the market well, and you have to accept that.”

JAN 12, 202644 MIN

Description

In this year-in-review episode, Hashem looks back on 2025 and what it actually took to open two restaurants in Riyadh in one year.​ It’s a conversation about going up the learning curve fast, staying humble, and why consistency always outlasts hype.​​ Chapters: 0:00 Coming up... 6:13 Navigating Expansion into Saudi Arabia 10:01 Understanding Local Market Differences 13:44 The Impact of Social Media 21:19 The Role of Technology in F&B 25:12 Seeking Balance in a Digital World 35:43 What comes next? 39:19 Keith McNally's book