Uplink Marketing Podcast

Jenny is an independent SEO Consultant with more than 12 years of experience helping companies and content creators generate brand awareness, traffic, and conversions with SEO. Jenny is passionate about her field, and is a frequent speaker on SEO and website marketing. She has taught SEO at WordCamps around the country, NAIS, EdNET, PRSA, Business Marketing Association, and various digital marketing organizations. She is on the faculty for the American Marketing Association and has taught SEO to thousands of marketers over the past 12 years.

Today's guest is John Horn. John is a Managing Partner at StubGroup, a Premier Google Partner ranked in the top 1% of all Google Partners worldwide. John has taught digital marketing to over 85,000 students online and spends his days looking for ways to keep at the cutting edge of the digital advertising world, equipping the team at StubGroup to provide excellent service to their clients and speaking with businesses looking for an effective PPC management solution.

John lives and breathes PPC and he can talk for hours on campaign types, bidding strategies, keyword structure, and so on, but what really excites him is figuring out how to use those technical abilities strategically for each client's unique scenario.

Breanna Honeycutt is the VP of sales for Nextep. Having been with the company since 2006, she's seen Nextep through tough times including the economic downturn and the pandemic but also through tremendous growth. Christy Hrencher has years of experience in the B2B world and leads the Nextep marketing team in everything from branding to digital, communications, and technology.

Alan McNaron is the Founder and Director at Orange Identity, a creative agency specializing in strengthening brands by showcasing their differences. After ten years of marketing experience, Alan has mastered the art of clear and efficient communication. Today, he tells us all about elevator pitches. After today, you'll learn what makes them effective, how to know if they're effective, and where you can fill in the gaps.