Episode 216: In this episode of Accelerate Podcast, host Nicola Graham is joined by Dr Brian Moore — Co-Founder and CEO of Orreco, a company that has spent over fifteen years at the forefront of bio-analytics and AI in elite sport. ㅤ Brian’s journey into high-performance sport began in the lead-up to the Sydney Olympics 2000, where he studied blood biomarkers under Professor Craig Sharp — widely regarded as a pioneer of British sports science. Since then, his work has spanned Olympic and World Championship medallists, NBA organisations including the Dallas Mavericks, Premier League clubs, Formula 1 teams, and the America’s Cup. ㅤ At the core of the conversation is Orreco’s long-term vision: building a full-stack AI system for human performance. Brian shares how a science-first approach has shaped the company’s evolution — from early biomarker analysis to developing integrated systems that aim to inform decision-making across performance, recovery, and health. ㅤ This episode explores what it really takes to build in elite sport over the long term — from maintaining scientific credibility, to navigating investment, and translating complex data into meaningful, applied insights for practitioners and organisations. ㅤ Topics Discussed: The Fifteen-Year Build Science-First Strategy The Bio-Analytics Thesis Building the Full Stack Capital and Credibility - Where you can find Brian: LinkedIn Website Instagram -  Sponsors Gameplan is a rehab Project Management & Data Analytics Platform that improves operational & communication efficiency during rehab. Gameplan provides a centralised tool for MDT’s to work collaboratively inside a data rich environment VALD Performance, makers of the Nordbord, Forceframe, ForeDecks and HumanTrak. VALD Performance systems are built with the high-performance practitioner in mind, translating traditionally lab-based technologies into engaging, quick, easy-to-use tools for daily testing, monitoring and training Hytro: The world’s leading Blood Flow Restriction (BFR) wearable, designed to accelerate recovery and maximise athletic potential using Hytro BFR for Professional Sport.  -  Where to Find Us Keep up to date with everything that is going on with the podcast by following Inform Performance on: Instagram Twitter Our Website - Our Team Andy McDonald Ben Ashworth Nicola Graham Steve Barrett  Pete McKnight