<description>&lt;p&gt;In this solo episode, Bill challenges traditional sales training wisdom by proposing a revolutionary approach: using digital assets to transform the buyer-seller relationship.&lt;/p&gt; &lt;p&gt;Through a personal case study, he demonstrates how pre-recorded video content can ease the burden on salespeople to always be "on," while simultaneously building trust with prospects before the first call.&lt;/p&gt; &lt;p&gt;Caskey argues that this approach not only aligns with changing buyer behaviors but also helps scale business results more effectively than relying solely on traditional sales skills.&lt;/p&gt; &lt;p&gt;&lt;strong&gt;Is it time to make a BOLD move in your business?&lt;/strong&gt; If so, download our brand new book, "12 Bold Moves - Insider Secrete to Reinventing Yourself and Your Business." &lt;a href="http://12boldmoves.com" target="_blank" rel= "noopener"&gt;http://12boldmoves.com&lt;/a&gt;&lt;/p&gt;</description>

The Advanced Selling Podcast

Bill Caskey and Bryan Neale: B2B Sales Trainers, Business Strategists and L

Making Sales Skills Obsolete: The Power of Digital Assets

DEC 12, 20245 MIN
The Advanced Selling Podcast

Making Sales Skills Obsolete: The Power of Digital Assets

DEC 12, 20245 MIN

Description

In this solo episode, Bill challenges traditional sales training wisdom by proposing a revolutionary approach: using digital assets to transform the buyer-seller relationship.

Through a personal case study, he demonstrates how pre-recorded video content can ease the burden on salespeople to always be "on," while simultaneously building trust with prospects before the first call.

Caskey argues that this approach not only aligns with changing buyer behaviors but also helps scale business results more effectively than relying solely on traditional sales skills.

Is it time to make a BOLD move in your business? If so, download our brand new book, "12 Bold Moves - Insider Secrete to Reinventing Yourself and Your Business." http://12boldmoves.com