<description>&lt;p&gt;Customer experience is becoming a critical battleground for businesses but despite heavy investment in AI, results have been uneven. Still, AI is reshaping customer experience operations, and this breeds a new issue in which ising scam risks are adding new layers of complexity to customer interactions.&lt;/p&gt; &lt;p&gt;On &lt;em&gt;Industry Insight&lt;/em&gt;, Lynlee Foo speaks to &lt;strong&gt;CK Tan, APJ Innovation Officer, Singapore, ServiceNow&lt;/strong&gt; to find out&amp;nbsp;why many organisations are struggling to translate technology into better service outcomes.&lt;/p&gt;&lt;p&gt;See &lt;a href="https://omnystudio.com/listener"&gt;omnystudio.com/listener&lt;/a&gt; for privacy information.&lt;/p&gt;</description>

The Afternoon Update with Lynlee Foo

MONEY FM 89.3

Industry Insight: Why customer experience still falls short even with AI

MAR 25, 202616 MIN
The Afternoon Update with Lynlee Foo

Industry Insight: Why customer experience still falls short even with AI

MAR 25, 202616 MIN

Description

Customer experience is becoming a critical battleground for businesses but despite heavy investment in AI, results have been uneven. Still, AI is reshaping customer experience operations, and this breeds a new issue in which ising scam risks are adding new layers of complexity to customer interactions. On Industry Insight, Lynlee Foo speaks to CK Tan, APJ Innovation Officer, Singapore, ServiceNow to find out why many organisations are struggling to translate technology into better service outcomes.See omnystudio.com/listener for privacy information.