The Super Bowl airs this Sunday and amid all the commercials, you might catch one for Columbia, the outdoor gear company. The makers of tough weather clothing partnered with Oregon’ Breakside Brewery to create a lager brewed with… yup, you guessed it: bear poop. Ben Edmunds the brewery’s founder and brewmaster joins the show to talk about what went in to making this lager. For more Drink Beer, Think Beer check out All About Beer.SponsorsDogfish Head Craft BreweryCalling all hop heads! Dogfish Head’s 60 Minute IPA is a fantastically hoppy India Pale Ale that’s beautifully balanced thanks to their unique continual hopping method. Delivering a pungent hop flavor that isn’t crushingly bitter, 60 Minute is continually hopped throughout the boil for a full 60 minutes … starting to see where the name comes from?! Check out dogfish.com to learn more and to find some 60 Minute near you! Dogfish Head Craft Brewery, Milton, DE. Please drink responsibly.All About BeerAt All About Beer, we’re honored to share the stories that define the beer community, and we couldn’t do it without the generous support of our underwriting sponsors. Their commitment helps sustain independent beer journalism, allowing us to highlight the people, places, and passion behind every pint. Their partnership ensures these stories continue to inspire, connect, and celebrate the craft we all love. Join our underwriters today and help make an impact on independent journalism covering the beer industry.Host: John HollGuest: Ben EdmundsSponsors: Dogfish Head, All About BeerTags: Oregon, Scat, Lager, Marketing, Football  Photo: Courtesy of Columbia Sportswear