To niche or not to niche, that is the question. Spoiler alert, the answer is most definitely yes, niche. But, if you’ve been listening to this podcast I bet you already knew that right? In this episode Nyk Danu shares a plethora of practical skills to help you understand what niching can do for your business as a yoga teacher, and how to do it. ABOUT NYK DANUNyk teaches therapeutic yoga to MisFits. Gen Xers (and sometimes Y) who don’t feel at home in mainstream Yoga circles: the rebels, underdogs, introverts, geeks, and bookworms - and she has a butt load of training and education (check her certs page on her website if you want the deets). As a Yoga Therapist, Nyk’s specialty is helping people with Back Pain and Anxiety. Nyk also leads a 60 HR Online, Yin Yoga Teacher Training - and I believe has one coming up in the next few months, so if you’re keen to learn more make sure to check out her website.PODCAST HIGHLIGHTSWhy your niche isn’t the style of yoga you teachThe 3 elements that make up your nicheNyk’s answer to the question “Is it ever too early to niche?”Powerful questions to help you uncover your niche right nowWhy demographics are the least important part of your nicheWhy getting out of your head and into your heart might just be the key to finding your perfect nicheHow you can get super specific with your niche, while still being inclusiveWhy your deepest wounds are often your truest nicheNyk’s thoughts on if / when you can successfully have more than one nicheFIND NYK DANUNyk’s InstagramNyk’s WebsiteFIND CORACora’s WebsiteCora’s NewsletterFor links & resources mentioned in this episode go to www.corageroux.com/episode101Support the show