Lyft co-founder John Zimmer helped spark a movement to revolutionize transportation, but the road was never a smooth one. Zimmer and co-founder Logan Green had to outmaneuver entrenched taxi monopolies and rewrite the rules of urban mobility on the fly, all while scaling a business model that many experts insisted was a logistical impossibility and battling Uber co-founder Travis Kalanick for market supremacy. In this episode, Mike Maples, Jr. of Floodgate speaks with Zimmer about a variety of different essential lessons from Lyft’s journey, including his ability to spot anomalies and create a genuine breakthrough. They also discuss the origins of and strategy behind Lyft’s iconic pink mustache logo, how Uber operatives tried to bring Lyft down, and why he’s always taken the answer “no” as an invite for a conversation.   Check out the Pattern Breakers Blog at patternbreakers.substack.com for even more Pattern Breaking content from Mike.   Mike's book Pattern Breakers is available now wherever you buy books. Follow Mike on X!