On today's episode we're learning a lot more about cask trading as well as about a whole new way of profiling whisky flavours - by mood!
On this episode Rosalind takes a trip to her homeland of Fife to visit Single Cask. Established in 2010 Single Cask bottles award-winning whiskies at natural cask-strength and trades whisky all over the world. In an attempt to set themselves apart from other independent whisky bottlers they have invented a whole new marketing method which allows customers to select a dram based on how they are feeling. Rosalind gets a tour of their facility in Glenrothes by General Manager, Jan Damen followed by a whisky tasting and an opportunity to understand how you classify whisky by mood.
Rosalind learns more about how cask trading differs from cask investment and how some of the headlines around cask investment aren't all they're cracked up to be!
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Scran

The Scotsman

Dram decisions based on your mood

SEP 20, 202427 MIN
Scran

Dram decisions based on your mood

SEP 20, 202427 MIN

Description

On today's episode we're learning a lot more about cask trading as well as about a whole new way of profiling whisky flavours - by mood!

On this episode Rosalind takes a trip to her homeland of Fife to visit Single Cask. Established in 2010 Single Cask bottles award-winning whiskies at natural cask-strength and trades whisky all over the world. In an attempt to set themselves apart from other independent whisky bottlers they have invented a whole new marketing method which allows customers to select a dram based on how they are feeling. Rosalind gets a tour of their facility in Glenrothes by General Manager, Jan Damen followed by a whisky tasting and an opportunity to understand how you classify whisky by mood.

Rosalind learns more about how cask trading differs from cask investment and how some of the headlines around cask investment aren't all they're cracked up to be!

Learn more about your ad choices. Visit megaphone.fm/adchoices