Linda Pilkington, founder of UK house Ormonde Jayne talks to us about her globetrotting adventures, what keeps her interested in the industry, and teases a brand new announcement about the future of the brand.

<description>&lt;p&gt;Linda Pilkington, founder of UK house Ormonde Jayne talks to us about her globetrotting adventures, what keeps her interested in the industry, and teases a brand new announcement about the future of the brand. &lt;/p&gt;
</description>

Linda Pilkington talks about Ormonde Jayne and teases us with a new announcement about the future of the brand.

S2 E22 Ormonde Jayne

Vicken Arslanian didn't found Commodity Fragrances, but he did RE-found it following the brand's demise. We talk to him about what it takes to bring a brand back, what the challenges are, and how doing so has changed his outlook. Vicken teases us with brand announcements and a new fragrance coming soon.

<description>&lt;p&gt;Vicken Arslanian didn't found Commodity Fragrances, but he did RE-found it following the brand's demise. We talk to him about what it takes to bring a brand back, what the challenges are, and how doing so has changed his outlook. Vicken teases us with brand announcements and a new fragrance coming soon. &lt;/p&gt;
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With Vicken Arslanian from Commodity Fragrances, based in the USA.

S2 E21 Commodity Fragrances: Refounding a brand

Strangelove make fragrances centred on oud. We discuss how a career in sustainable farming got founder, Elizabeth Gaynes, hooked on the scent and thinking about her own brand; how supermodel Helena Christensen got involved; and how perfumer Christophe Laudamiel helped bring the vision to life. If oud is your thing then this episode is a must!

<description>&lt;p&gt;Strangelove make fragrances centred on oud. We discuss how a career in sustainable farming got founder, Elizabeth Gaynes, hooked on the scent and thinking about her own brand; how supermodel Helena Christensen got involved; and how perfumer Christophe Laudamiel helped bring the vision to life. If oud is your thing then this episode is a must!&lt;/p&gt;
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Exploring oud perfumes with Strangelove founder, Elizabeth Gaynes.

S2 E20 - Oud perfumes with Strangelove

Freddie Albrighton is embracing a punk aesthetic with perfumery. This tattooist turned perfumer launched a brand at the height of the pandemic to community acclaim. We discuss how he turns the smell of beef broth into custard, and how he is intrigued by the smell of a dead body doused in perfume, as well as his brand and their new release, Someone Else's Flowers.

<description>&lt;p&gt;Freddie Albrighton is embracing a punk aesthetic with perfumery. This tattooist turned perfumer launched a brand at the height of the pandemic to community acclaim. We discuss how he turns the smell of beef broth into custard, and how he is intrigued by the smell of a dead body doused in perfume, as well as his brand and their new release, Someone Else's Flowers. &lt;/p&gt;
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Freddie Albrighton tells us what it was like to launch a brand in the pandemic, and how he turned his hand from tattoo gun to pipette.

S2 E19 Perfume punk: Freddie Albrighton

We talk to Claire Sokell Thompson from luxury fragrance brand Electimuss to discover what it takes to build a high class, high price brand from the ground up. What do your customers want when they are paying a high price for the scent? And how do you ensure that they remain satisfied? Is the market over saturated, and if so, how do you ensure that your brand stands out? We discuss all this and more in this wide-ranging discussion.

<description>&lt;p&gt;We talk to Claire Sokell Thompson from luxury fragrance brand Electimuss to discover what it takes to build a high class, high price brand from the ground up. What do your customers want when they are paying a high price for the scent? And how do you ensure that they remain satisfied? Is the market over saturated, and if so, how do you ensure that your brand stands out? We discuss all this and more in this wide-ranging discussion. &lt;/p&gt;
</description>

We talk to Claire Sokell Thompson from luxury fragrance brand Electimuss to discover what it takes to build a high class, high price brand from the ground up. What do your customers want when they are paying a high price for the scent? And how do you ensure that they remain satisfied? Is the market over saturated, and if so, how do you ensure that your brand stands out? We discuss all this and more in this wide-ranging discussion. 

S2 E18 Luxury fragrance brand Electimuss

Welcome to The Sniff Perfume Podcast where we take a deep dive into things fragrance and scent related, shining the spotlight on niche and artisan perfumes, the creators and their stories.

The Sniff Perfume Podcast

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