Rich Bradley has been recruiting since 1982. He’s billed $28 million. He’s been a Pinnacle Society member for nearly 30 years. And at 67, working solo alongside his wife, he has no intention of stopping.In his first seven months, he made zero placements.He packed his things into a cardboard box, walked toward the door, and heard his colleagues talking about him behind his back. What they said stopped him.He turned around, sat back down, and made two placements by the end of that week.That was the moment everything changed.This episode is about what sustained success actually looks like across four decades in recruiting.Rich breaks down the daily planning habit he’s used for nearly 40 years, why he tracks talk time instead of call volume, and why reference checks remain one of his most reliable sources of new business long after most recruiters abandoned them.He also talks candidly about growing up with abusive, alcoholic parents, surviving cancer twice, and how those experiences shaped both the recruiter and the person he became.In this episode, you’ll learn:The cardboard box moment that changed his careerThe handwritten planner system he’s used for nearly 40 years and why skipping it derails his dayWhy he targets three to four hours of talk time dailyHow reference checks generate clients, candidates, and referralsWhy he won’t work with clients he wouldn’t want to work forHow two cancer diagnoses reshaped his business and prioritiesWhat polite, professional, persistent looks like over a 44-year careerEpisode Highlights[0:59] 44 years in recruiting, $28 million billed and he nearly quit after 7 months[19:38] The cardboard box moment, what he overheard walking out the door[25:15] Success is cadence, not luck - the daily planning habit[42:22] Why reference checks drive his business development[56:18] The cancer diagnosis that reshaped everything[1:10:28] Still targeting $600K–$700K a year, working solo, at 67About Rich BradleyRich Bradley is the founder of Team Bradley, a boutique IT and technology recruiting firm based in the Chicago area. He started in recruiting in 1982, has billed $28 million over a 44-year career, and has been a Pinnacle Society member since 1997.ConnectConnect with Rich: https://www.linkedin.com/in/richbradley/Connect with Mark: https://linktr.ee/recruitmentcoach