Recruitment business owners are being pitched new tools every single day. Most of it gets bought based on fear of missing out, not because there is a real problem that needs solving.Nitin Sharma is the founder of Rectools IO, an independent directory of recruitment technology, and the host of Rectalk, the most followed recruitment podcast on YouTube with over 100,000 subscribers. He speaks to more recruitment technology companies than almost anyone in the industry while staying completely independent.Before all of that, Nitin built a recruitment agency to 15 people and close to 5 million pounds in revenue. Then it failed. Sitting with an insolvency practitioner, being asked why he did not know the answers to basic questions about his own business, was the moment that shaped everything he does now.In this episode, Nitin shares why most recruitment businesses are buying technology in the wrong order, how to work out what you actually need, and the one question every business owner should ask before spending anything on new tools.You will hear why your business finances almost always mirror your personal finances, the three conversations to have before buying any new tool, how to audit what you already own before spending anything new, and why a CRM with strong back office functionality is the one thing every recruitment business genuinely needs, regardless of size or model.Nitin also breaks down where AI will genuinely replace recruitment work first, how to spot a GPT in a wrapper before you buy it, and why legacy recruitment software is under more threat than most people realize.Episode highlights: 2:19 Building to close to 5 million pounds in revenue and the collapse in December 2023 6:17 The real reasons the agency failed 15:56 Why business finances mirror personal finances 25:47 How Rectools IO and Rectalk became the industry's biggest YouTube channel 31:13 What recruitment business owners should be doing on LinkedIn 46:47 Why legacy recruitment software is under threat 48:10 The recruitment work AI will automate first 49:06 How to spot a GPT in a wrapper 50:53 The one question to ask before buying any recruitment tool 53:38 How to check what you already have before spending anything new 59:48 Why a CRM is the one non-negotiableConnect with Nitin: LinkedIn: Nitin Sharma Website: rectools.io YouTube: Rectalk PodcastConnect with Mark: Free strategy call: recruitmentcoach.com/strategy-session Seven Figure Freedom Scorecard: recruitmentcoach.com/scorecard Mark on LinkedIn: linkedin.com/in/mwhitby Instagram: @RecruitmentCoach