<p>Context shifting is talked about often and many of us do it...but what really is context shifting and why does it matter? The Betafy Podcast is associated with www.betafy.co and is brought to you by Jeevan Betigeri and Stephen Olmon. For more information on Jeevan go to www.fathomable.com and visit www.stephenolmon.com to learn more about Stephen.</p>