Like all industries, sports is being transformed by globalisation, digitalisation, and more recently COVID-19. These trends are also changing the sports sponsorship landscape. In this episode of dotLAB Radio, Adrien Bouchet, Senior Associate Dean and Warren Clinic Endowed Professor of Sport Management in the Collins College of Business at the University of Tulsa, discusses how modern sports organisations, sports sponsorship and commercial deals are evolving. Prior to academia, Adrien spent ten years working with teams in the NFL, Major League Baseball and the American Hockey League. 

During this podcast, Prof Bouchet discusses:

• How business analytics is being used to improve revenue generation
• The impact of gambling on sports and sports sponsorship
• The key differences between North American and European approaches to sports and sports sponsorship
• How European sports may evolve to be more like their North American counterparts