If you’re a creative type, or you’re into the outdoors, you’ll want to hear about this up and coming brand. John (brand manager), Haille (graphic designer), Ethan (visual designer), Anton (product designer), and Tony (creative manager) explore the new ust vision. Discussion covers: why there’s a need for the new vision, what this task entails, and the troubleshooting involved in creating a new brand direction. Find out what to expect from the ust crew in the next year!