Rita Tateel talks about why celebrities are brands and how their endorsements reflect the brands they work with.She also addresses celebrity to brand paring to increase return on investment.

PRSA Conference

WMR.FM

Celebrity Public Relations

DEC 10, 200914 MIN
PRSA Conference

Celebrity Public Relations

DEC 10, 200914 MIN

Description

Rita Tateel talks about why celebrities are brands and how their endorsements reflect the brands they work with.She also addresses celebrity to brand paring to increase return on investment.