Dave Chapman and Diane McIntyre give an overview on how they solved the Haagen-Dazs revenue slump with the campaign: Haagen-Dazs loves Honey Bees, plus they discusses how Honey bees products contribute to the ingredient to half of the flavors from Haagen-Dazs.

PRSA Conference

WMR.FM

Haagen Dazs Ice Cream Correlation with Honey Bees

DEC 10, 200911 MIN
PRSA Conference

Haagen Dazs Ice Cream Correlation with Honey Bees

DEC 10, 200911 MIN

Description

Dave Chapman and Diane McIntyre give an overview on how they solved the Haagen-Dazs revenue slump with the campaign: Haagen-Dazs loves Honey Bees, plus they discusses how Honey bees products contribute to the ingredient to half of the flavors from Haagen-Dazs.