How should a nonprofit communicate on social media if it hopes to grow a following? What platforms are best, and how do you choose one? We answer these questions and more with Lisa Solomon of the Atheneum Collective.

Use code NPM20 when you sign up for a discount, and let the Atheneum Collective's wide range of courses help you learn everything you need to help your organization succeed in today's competitive nonprofit environment.

About Our Guest:

Lisa has always been a community builder and pioneer in digital media and advertising. She has an extensive track record of building and leading successful teams and driving revenue in the digital media industry. Lisa is a creative and collaborative sales executive who has driven breakthrough branded content and digital advertising campaigns. Her experience in digital sales and media strategy includes working at some of the top companies in the world, like AOL, Microsoft, and NBC Universal, as well as innovative startups like Omaze and AddThis.

Early in her internet advertising career, Lisa was a founding member of the first community dedicated to the buyers and sellers of internet media, the Society for Internet Advancement (SIA), where she helped create a community dedicated to educating and legitimizing the internet as a place to reach, connect, and convert consumers. Later she moved her leadership role to the Ad Club Interactive, now ThinkLA, which is the largest marketing and advertising community in Southern California. Lisa has dedicated much of her career to educating and providing thought leadership in her passion of online advertising/marketing and brand partnerships.

Lisa practices goodwill and enthusiasm on a daily basis. One of Lisa’s strengths is her collaborative nature and her ability to recognize each individual’s unique contribution. Atheneum Collective is a collaboration of Lisa’s passion for the world of advertising, her extensive leadership and business skills, and her focus on building communities. She lives her mantra, “Knowledge is Power and Knowledge Shared is Power Multiplied.”